Research On Development Strategy Of Jiangxi TL Energy Company

With the end of the reform of "separation of power plant and network" and"separation of main and auxiliary",the electric power manufacturing enterprises that were generally established in the era of planned economy,are often at a disadvantage in market competition due to their small assets,too many redundant personnel,and heavy historical burdens.After the "separation" of the power manufacturing enterprises,if they cannot change their business philosophy as soon as possible,establish a sense of market competition,and establish an operating mechanism that adapts to the market economy,it will be difficult for them to gain a firm foothold in the increasingly fierce market competition.With the liberalization of the price of electricity and coal,the competition in China’s energy market has become increasingly fierce,and the contradiction between supply and demand of oil products and natural gas has become more and more tense.The main business of Jiangxi TL Energy Company is thermal power generation,which requires a large amount of coal.The marketization of coal makes it more difficult for TL Energy Company to operate.At the same time,"doing a great job in carbon peaking and carbon neutralization" was written into the report of Chinese government.To achieve the goal of "carbon peaking and carbon neutrality",the energy industry is a key area,and industrial transformation is an important starting point.The Jiangxi province government pointed out that it is necessary to optimize the energy structure and promote the change of"green" energy structure.change".In an era of coexistence of opportunities and challenges,discussing and implementing development strategies has become the key task of Jiangxi TL and other energy companies’ business reform.Only by formulating and implementing strategies that conform to their own development can they seize opportunities,avoid risks,and strengthen themselves.With the guiding of enterprise strategic management,this paper mainly using the theory of PEST and SWOT.Through the analysis of the industry’s policy environment,economic environment,technical environment and other factors,the research aims to have a better understanding of the current industry environment of TL Energy and the general environment of the national economy,find out the external opportunities and external threats existing in the development of the company;In the research,the research analyze factors such as internal advantages and internal disadvantages of the company itself。Then it puts forward the development strategic goal of the enterprise,and then carries on the four dimensions comprehensive analysis to the enterprise by using the SWOT Matrix analysis tool,and points out that TL energy company should adopt St(multi-type)strategy at the present stage and make full use of its own advantages,we should adopt diversification strategy,keep positive innovation and constantly improve our own brand value to guard against many external risks of uncertainty.In this paper,we find that TL energy company is very necessary to combine the national policy background and market environment,clear development strategic objectives,and actively promote the realization of diversification(St)strategic transformation.In the stage of strategy implementation,it is clear to expand the strategic vision of the enterprise from both internal and external dimensions,to define the strategic nature of the enterprise from the positive interaction of competition and symbiosis,and to define the four innovations in the core of the strategy,the smooth implementation of the strategy is ensured by improving the organizational structure and system construction of the enterprise,strengthening the material management and financial management of the enterprise,consolidating the human resources guarantee of the enterprise,consolidating the production cost and quality guarantee of the enterprise,to form a perfect implementation system of development strategy for Enterprises.