| In August 2021,the general office of the CPC Central Committee and the general office of the State Council issued the opinions on strengthening the protection and inheritance of history and culture in urban and rural construction.How to protect historical and cultural space has become a hot topic and important work in China’s urban and rural construction.Under this background,as an important space carrier for inheriting historical relics and highlighting historical features,ancient tourist towns are facing the practical problem of how to optimize the development of space.With the advent of the era of consumption,tourism ancient towns are undergoing profound evolution and development under the influence of consumer culture.As a concentrated space carrying the consumption activities,the generation of tourist behavior and the performance of consumer culture,how to comprehensively evaluate it and formulate corresponding spatial optimization strategies is an important task for tourism ancient towns to actively respond to consumer culture and actively seek spatial optimization.Taking this as the core issue,from the perspective of subjective and objective comprehensive research,this paper constructs a comprehensive evaluation system for the consumption space of tourism ancient towns based on pspl research method and IPA analysis method,and takes Sanhe ancient town in Feixi County as the empirical object to further explore the optimization strategy of consumption space of Sanhe ancient town after comprehensive evaluation.Firstly,this paper defines the key words: Tourism ancient town,Consumption space,PSPL research method and IPA analysis method,summarizes the relevant research at home and abroad,summarizes the relevant research results,and concludes that the combination of comprehensive PSPL research method and IPA analysis method has theoretical and application value for the research of tourism ancient town consumption space;Secondly,it comprehensively discusses the extraction of evaluation elements,PSPL research system and IPA evaluation model of the consumption space of tourism ancient towns,so as to build a comprehensive evaluation model from the perspective of subjective and objective integration,including five aspects:business structure,space composition,consumption activities,consumption environment and consumption services;Then,taking Sanhe ancient town in Feixi County as the research object,using the comprehensive evaluation system,the comprehensive evaluation results of Sanhe ancient town in consumption space,business form,layout and quality are obtained;Finally,it puts forward the corresponding optimization strategies in the optimization of consumption space business form,consumption space layout and design and the improvement of consumption space quality in Sanhe ancient town.Based on the comprehensive evaluation system of the consumption space of ancient tourist towns constructed in this paper,a case study of Sanhe ancient town in Feixi County was carried out.The comprehensive evaluation results of the consumption space of Sanhe ancient town were as follows: the tourist satisfaction of the consumption space business type of Sanhe ancient town was general,and the overall phenomenon of emphasizing commercial retail business type and neglecting cultural experience business type was presented.The development of business type based on local characteristic culture was not enough,and the business type ratio of Sanhe ancient town needs to be optimized;The layout of consumption space in Sanhe ancient town is satisfactory to tourists.The network consumption space structure of Sanhe ancient town brings convenience to tourists’ consumption,but there are still problems that are easy to cause tourists to lose their space;The tourists’ satisfaction with the quality of consumption space in Sanhe ancient town is general,mainly due to the low quality of consumption environment and the need to improve consumption facilities.Based on the comprehensive evaluation results,this paper puts forward the following optimization strategies for the consumption space of Sanhe ancient town: supplement the types of consumption formats,adjust the proportion of consumption formats and balance the layout of consumption formats in the reconstruction of consumption space formats;In terms of spatial layout optimization,we should optimize the consumption space of Sanhe ancient town,optimize the space of main streets and lanes,create leisure waterfront space and improve the space of multi-functional cultural square;In terms of improving the quality of consumption space,create a high-quality consumption environment,inherit local folk consumption activities and strengthen the construction of intelligent consumption services.To sum up,this paper builds a comprehensive evaluation system for the consumption space of ancient tourist towns based on pspl and IPA methods,and takes Sanhe ancient town as an example to analyze and study,discusses its spatial optimization strategy,innovates the research perspective,enriches the comprehensive evaluation method for the consumption space of ancient tourist towns,provides a relatively rich and perfect strategy for the optimization of the consumption space of Sanhe ancient town,and also provides a certain reference for the optimization and development of ancient tourist towns in the context of the consumption era. |
