Research On The Development Strategy Of Mobile Payment Service In Yemen

As a higher-level electronic payment,mobile payment service has become an important symbol of national information construction.The development of mobile payment services has changed the business model of traditional telecom value-added services and financial services,posed a challenge to the policy regulation of Yemen’s communication industry and financial industry,and provided new opportunities for equipment manufacturers,mobile operators,and banks,under this premise,how to promote the healthy and orderly development of mobile payment business has become a topic worthy of in-depth research.Based on the brief introduction of the development background,basic principles,and technology of mobile payment business,this paper analyzes the overall development environment,industrial value chain,and business model of mobile payment business in Yemen,Then it discusses the development trend of the business model of Yemen’s mobile payment business and the development trend of the participants in the industrial chain,This paper selects individual users in Sana to conduct a questionnaire survey,and makes a more detailed analysis of the needs of individual users from the aspects of individual users’ awareness of mobile payment business,consumption habits,business selection tendency and consumption mode,the use of mobile payment and consumer satisfaction,Finally,according to the needs of individual users and the development trend of business,this paper puts forward the market strategy for the development of mobile industry,the development strategy of various participants in the industrial value chain,and some policy suggestions,hoping to provide practical help for the overall development of Yemen’s mobile payment business.