Evaluation And Optimization Of The Profit Model Of Decentralized Long-term Rental Apartment

As the rental industry gradually specification and rent the continuous improvement and development of the apartment industry,more and more people pursue higher quality rental services,so the traditional housing rental business and higher quality of the contradiction between the market demand is more and more obvious,it also provides to rent the apartment market can cut into the industry blank point.As can be seen from the supply and demand end,China’s long-term rental apartment market has a good development prospect.However,the decentralized long-term rental apartment market has low entry threshold and fierce competition,and there is generally difficult profit.Paper to decentralized rent apartment green guest apartment as the main research object,first introduced the green company background,and then through the analysis of profit five elements of green profit model of the analysis,finally through AHP-fuzzy comprehensive analysis of the weight in the profit model,and each elements and the quality between the indicators.Analysis the problems in the profit of decentralized long-term rental apartment,and give corresponding improvement opinions according to the five elements of the profit model.According to the evaluation results,it is found that there are great deficiencies in the profit model of Qingke decentralized long-term rental apartment,and improving the profit level is the most urgent problem of Qingke decentralized long-term rental apartment.The main challenge is to maintain high rental rates and more rent growth through product design and marketing,and to reduce the bottom rent as much as possible through agreements.