Research On Supply Chain Decision Based On Supplier Green Innovation Under Different Leading Mode

As the concept of green development deepens gradually,the importance of green innovation is becoming increasingly prominent,and green innovation with the help of supply chain is becoming an important development trend in the future.The normal operation of China’s ecological economy cannot be separated from the green innovation of enterprises.Green innovation has offered important support to the sustainable development of the national economy.In recent years,some preferential policies have also been issued by the Chinese government to support the green innovation activities of enterprises.The traditional view is that suppliers are only the providers of parts of enterprise products,while manufacturers are the main practitioners of green innovation.With the continuous development of the supply chain,the importance of suppliers to the green development of the whole supply chain is increasingly prominent.Suppliers can provide manufacturers with more environmentally friendly and low-energy consumption raw materials or components through green innovation investment,thus indirectly driving the green development of manufacturers,so that consumers can gradually understand green consumption and accept green consumption.It has turned out that suppliers can also participate in green innovation,and when there are several suppliers in the supply chain,the choice of supplier investment strategy is affected by many factors,such as consumer factors.With the popularization of green environmental protection knowledge in China,the improvement of national quality,consumers’ green environmental protection consciousness,usually called strong environmental awareness of consumers as "green consumers",and the corresponding called "green consumers" or "ordinary consumers",to explore suppliers how to determine the green investment strategy is crucial.In addition,when multiple subjects exist,the differences in the dominant forces of supply chain channels exist objectively,and when different subjects occupy the dominant position,the decision order and advantage of supply chain members are different.Therefore,it is more practical to consider the differences in the dominant forces of channels.In addition,some irrational factors also influence the decisions of supply chain members,such as the fair concerns of enterprises.Supply chain members not only focus on their own interests,but also focus on the distribution of supply chain interests fair,driven by fair concern,enterprises will adjust the decision,and affect other members’ decisions,when there are multiple suppliers and individual manufacturers competition,considering the manufacturers fair concern factors has certain practical significance.In conclusion,this paper builds a supply chain composed of two suppliers and a single manufacturer,focusing on the following aspects:(1)Research on supply chain decision-making based on supplier green innovation under the supplier-led mode.From the supplier of green innovation behavior,build suppliers without suppliers,individual suppliers and two suppliers involved in green investment supply chain decision model,to explore the manufacturers fair concern and consumers green preference on the influence of pricing,utility and profit,and what impact the green consumers have on supplier investment strategy.(2)Research on supply chain decision-making based on supplier green innovation in the manufacturer-led mode.From the supplier of green innovation behavior,we build the manufacturer led without suppliers,single suppliers and two suppliers involved in green investment supply chain decision model,then explore the manufacturers fair concern and consumers green preference on the influence of pricing,utility and profit,and what impact the green consumers have on supplier investment strategy.(3)Combined with the previous research results,compare the utility and profit of supply chain members under the two leading modes,and the different needs of supplier investment strategies for the green consumers under the two modes,to provide management inspiration for the choice of supplier investment strategies and the decision of supply chain members.