Research On The Development Issues Of Henan Yinong Information Agenc

In order to solve “the last kilometer” problem of rural information service,enhance the new driving forces of rural development,Henan province attaches great importance to implementing the work of “The Project of Making Information Accessible to Village and Household” so as to build an information highway that covers all rural areas,serves the farmers,and promotes the agricultural modernization,bridging the digital divide between urban and rural areas,boosting rural revitalization.As the core and carrier of the project in Hainan province,Yinong Information Agency have to deeply explore its development.This study takes the development of Yinong Information Society in Henan province as the research object,using the method of literature analysis and quantitative analysis to analyze the overall development of Yinong Information Society from the perspective of its construction,service and operation and by field research and telephone interviews.Utilizing case analysis method to analyze the four different development modes of Yinong Information Agency in Henan province,and having summarized the main problems existing in the development process.Finally,this paper put forward countermeasures and suggestions according to the development experience of typical domestic provinces.The research findings of this paper are as follows: first,Henan province has efficiently built the Yinong Information Agency covering all the administrative village of the province by giving full play to its own functions,it has achieved initial results in providing public welfare,convenience,e-commerce and training experience service for villagers.Remarkable effects have been made on agriculture.Second,through typical case analysis of different modes in Nanling new residential quarters,Yuan village,Xinshan village and Shuanghuai village,the paper analyze and summarize the main problems existing in the development of Yinong Information Agency: low participation of part of farmers;low acceptance to the agency;lack of local young professionals;services are basic and lack of innovation;lack of difference in services;low demand of villagers and lack featured businesses;lack of guarantee for follow-up operation.In order to improve the service level of Yinong Information Agency and to realize the sustainable development,the paper puts forward relevant countermeasures and suggestions to promote the targeted development of Yinong Information Agency in Henan province,to meet the personal needs of the production and life of rural areas in the province,and to improve the development level of Yinong Information Agency in Henan province.It combines the experience of typical provinces in China,giving full play to the leading role of the government,defining the scope of public service and paying attention to typical demonstration and incentive mechanism.Every operate subjects of Yinong Information Agency innovate resource sharing,sharing risks and win-win benefit to match the real needs of villagers.Information staff strengthen the development of profitable projects.The whole quality of the service object should be improved.Adopt the encouraging ways to increase the training efforts and so forth.