Study On Optimization Of Competitive Strategy Of Y Wine Company

China has a long history about wine culture.Baijiu is often found in our political and commercial activities,and is also an important part of our traditional culture.Baijiu emerge in an endless stream of demand,and the consumption market is huge.But in 2021,the state promulgated the "eight regulations",plus the endless replacement of goods.To a certain extent,it has a strong impact on the Baijiu market.Baijiu has developed to the present market competition is particularly fierce,the situation of supply exceeds demand.The development of Baijiu also shows homogeneity,and consumer groups are getting younger.In order to win the market,the liquor companies should choose suitable competition strategies in the context of policy reform and consumption upgrading.As a new wine enterprise entering the local market,Y wine industry should optimize the competitive strategy of Y wine industry in order to increase the competitiveness of the company.According to the actual situation of the company’s internal and external environment,formulate competitive strategies and solve the difficulties faced by the company’s development,which is conducive to the future development of Y wine industry in the local area and the continuous expansion of production,at the same time,realize the common development of business and service industry,carry out reasonable positioning through analysis,further improve the popularity of the brand,and make y wine industry take a higher share in the local market,Taking Y liquor industry in H city as a case,this thesis analyzes the competitive strategy of liquor enterprises.The article follows the ideas of raising problems,analyzing problems and solving problems.First of all,put forward questions,The current competitive strategy of Y liquor industry cannot well promote its further development in the liquor market;By describing the research background and significance of this thesis,and the current status of domestic and international research on the research object,and the lack of local brand effect in Y wine industry and the lack of obvious brand advantage in the whole country,this thesis analyzes the problems;Secondly,Analysis of the internal and external environment of the Y wine industry through tools,Analysis of the existing problems;Finally,combined with the marketing status of Y wine company,this thesis puts forward optimization suggestions.