Research On The Innovation Of Agricultural Product Logistics And Its Financial Model In Linyi Cit

Linyi City,Shandong Province is the "capital of logistics",with a large flow of agricultural products,but the logistics distribution level and logistics distribution cost are high,and small and medium-sized logistics enterprises are facing financial difficulties.The logistics finance of agricultural products has developed rapidly in Linyi area,benefiting local financial institutions,small and medium-sized enterprises in agricultural supply chain and cold storage,but the overall development is not smooth.The financial model of agricultural products logistics in Linyi City,Shandong Province needs to be improved urgently.Firstly,this paper makes a comprehensive analysis of the development status of Linyi agricultural products logistics and its logistics finance from the aspects of logistics and its logistics finance model,and comes to the conclusion that agricultural products logistics finance is of great significance to the development of Linyi agricultural products industry.This paper fully verifies and analyzes the necessity of the optimization and expansion of Shandong Linyi agricultural products logistics and its logistics financial model from the perspective of the subjects participating in Linyi agricultural products logistics financial business(including Linyi rural financial institutions and capital demand enterprises in the agricultural products supply chain).Secondly,by issuing questionnaires and visiting relevant enterprises in various regions of Linyi City,this paper analyzes the current situation of agricultural products logistics and its logistics financial model,and puts forward the problems existing in the existing model,that is,the logistics cost of agricultural products is too high,the logistics equipment and technical services of agricultural production are backward,the information system of agricultural products is imperfect,and the degree of specialization and socialization of logistics is low.At the same time,it is found that there are many problems in its logistics finance model,the most prominent of which are the lack of supply of agricultural products logistics finance by commercial banks,the insufficient participation of logistics enterprises in agricultural products logistics finance,and the excessive restrictive conditions of the existing model.Then,according to the existing problems,this paper puts forward the methods of innovative models,in which the innovative models are unified credit guarantee model,e-commerce order model and agricultural product logistics innovation model,so as to improve the existing problems.Finally,put forward the corresponding countermeasures and suggestions,take the risk deposit as the development strategy to ensure the stable development of Linyi agricultural products logistics financial model,and take the development of the third logistics as the guarantee of the development of the model.