Research On The Location Of New Chain Stores Of K Catering Enterprises

In the face of COVID-19,which came into China in December 2019,the overall development of our economy has also been severely hit.The economic indicators of all walks of life have been varying degrees of negative growth,and some industries have declined sharply.In the face of the huge impact of the epidemic on catering entities and a large number of vacancies in physical stores,How to seize the opportunity of development for catering enterprises in the impact and reform of the catering industry has become the primary problem faced by catering enterprises.Whether chain catering enterprises open chain stores or small and medium-sized catering enterprises newly open,they should solve the problem of restaurant location decision-making.Therefore,when catering enterprises solve the problem of restaurant location decision-making,they grasp the first opportunity for enterprises to become bigger and stronger.The research object of this paper is k catering enterprise,a small start-up catering enterprise.The restaurant features grilled fish.After 10 years of development,it has gradually become the first restaurant in the local area.On the way to make the enterprise bigger and stronger,K catering enterprise decided to take the path of chain catering development,turn the grilled fish shop into a chain grilled fish shop,expand the catering supply chain,further reduce operating costs and improve economic benefits.The first step in the development of chain restaurants is the location of chain restaurants.The quality of location decision seriously affects the catering operation.Because K catering enterprise does not have a complete site selection system and indicators,there is a large difference between the operation and the expected situation in the chain restaurants opened successively.According to the existing basic theories and various mathematical models of facility location,combined with the actual development of catering enterprises and the characteristics of K catering enterprises’ demand for location,this paper collects a large amount of data and makes scientific analysis Applied Statistical Research,management and other quantitative research methods,and makes strict logical reasoning and mathematical derivation,This paper considers and puts forward a series of research ideas to solve the location problem of the enterprise,trying to find the location decision-making enterprises to provide a theoretical basis.This paper takes the analytic hierarchy process as the core theory of constructing the location model and judging the alternatives,and explores the factors and indicators that should be included in the location model based on the literature review method and expert interview method.On the index system studied by previous scholars,combined with the individual needs of K catering enterprise location,this paper optimizes and reduces the general indicators of restaurant location,The index of shopping malls meeting the requirements of K catering enterprises has been added.A large number of research data are obtained through the questionnaire.Various statistical analysis methods such as reliability analysis,correlation analysis,exploratory factor analysis and confirmatory factor analysis are used to study whether the location model is reasonable and conducive to digital research.Through the analysis of the collected data,the six factors and 20 specific indicators of the site selection goal are preliminarily established,so as to build the site selection model under the scene of fish restaurant in the shoppingmall.The reliability of the site selection model is verified by an example using expert scoring method and Analytic hierarchy process analysis method,so as to provide the basis for location decision-making for K catering enterprises.