Research On Green Operation Decision And Optimization Of New Energy Vehicle(NEV) Enterprises Based On Optimal Control

In recent years,with China’s commitment to achieve the goal of carbon peaking 2060 carbon neutrality in 2030,new energy vehicles replacing traditional fuel vehicles and green production have become the future development trend of the automotive industry.Based on this,this tnesis studies the production decision-making problems of new energy vehicle manufacturers under green policy and green operation,and uses dynamic optimal control theory to discuss the production inventory cost and optimal production decision under the background of double integration and carbon trading.Firstly,on the basis of the Arrow-Karlin model,the Hamilton function is used to analyze the optimal control conditions,and the production decision model of new energy vehicles without considering the double integral and carbon trading policies,the new energy vehicle production decision model under the double integration policy,the new energy vehicle production decision model under the carbon trading policy,and the production decision model with both the double integral and carbon trading policies are established,and their production impact on new energy automobile enterprises is compared.And the dynamic optimal control strategy of the smallest total cost of new energy vehicles in their respective contexts.Finally,numerical simulations are combined to verify the effectiveness of the optimal control strategy under the double integration and carbon trading policies.The results of the study show that the implementation of the double credit policy and the carbon trading policy will stimulate the production enthusiasm of new energy vehicle manufacturers;the transaction price of the double credit and carbon trading will not only help enterprises reduce the total production cost but also promote energy conservation and emission reduction;the addition of the double integration policy and carbon trading policy will make the production level curve smoother and the production more stable.On the basis of the above-mentioned green policy background,the optimization of production decisions of the two new energy automobile enterprises in a competitive environment is further studied.Using dynamic optimal control and dynamic game analysis theory,the optimal control model for greening and improving new energy automobile enterprises is first established,and numerical simulation analysis is carried out.In addition,considering the green improvement of new energy automobile enterprises and the optimal control model of advertising delivery,the Lanchester model analyzed the decision-making of two new energy automobile enterprises in a competitive state,analyzed the optimal path of green improvement and advertising delivery according to the different initial shares of new energy automobile enterprises,and compared and analyzed the results of different situations.The results show that small new energy vehicle manufacturers should invest in the accumulation of goodwill as much as possible to attract new customers;large new energy vehicle manufacturers should focus more on the green improvement of new energy vehicles to avoid the loss of existing customers and the increase in costs.