Retail Electricity Package Princing Of Electricity Sales Companies Considering Customer Behavior

With the deepening of socialized division of labor and the reform of China’s electric power system,a large number of registered electricity sales companies have emerged.After electricity sales companies enter the electric power spot market,they take the initiative to undertake the relevant business of market grid companies,which has injected vitality into the orderly competition of the electric power spot market and deepened the market-oriented reform of electricity price.However,according to the research on the transaction process of the existing domestic electricity selling companies,it is found that the electricity selling companies are facing the pressure of dual competition from the power grid enterprises and other electricity selling companies in the electric spot market,and it is difficult to meet the differentiated needs of users with a single price system or with two prices system,resulting in the difficulty of making decisions for electricity selling companies.Therefore,it is necessary to design and optimize the pricing of retail electricity price packages of electricity selling companies to respond to user behavior and ensure profits of electricity selling companies.Based on relevant literature review and theoretical summary,this paper firstly abstracts the influencing factors of user’s electricity consumption process from three levels of macro,medium and micro,analyzes user classification and behavior of electricity consumption,and establishes the image label of user of electricity consumption in manufacturing enterprises.Secondly,based on the electricity purchase cost of the electric power selling company in the spot market,the framework of the retail electricity price package is designed,and the utility maximization based user package selection model and the retail electricity price package pricing optimization model of the electric power selling company are constructed.Finally,the basic electricity consumption data of three large manufacturing enterprises are selected to verify the science and effectiveness of the retail electricity price package pricing model considering user behavior.In this paper,through the analysis of users’ electricity consumption behavior and portrait,it can reflect the difference of users’ electricity demand and load change;The retail price package pricing model considering user behavior can not only respond to user behavior in time,but also ensure the realization of the dual goals of profit for electricity selling companies.The research conclusion provides basic support for the construction of user analysis system integrating digital technology,and the proposed retail electricity price pricing package process can realize the mutual benefit of electricity selling companies and large electricity users,and promote the orderly and deep improvement of electricity spot market.