Based On The Reservation And Loss Of User Persona Method Improve The Effect Of User Research

Nowadays, communication product update iteration, users should be more and more attracted to handle iteration products, the ministry also is expected in 2016, with 600 million subscribers for 4 g, but 2016 users to upgrade 4 g ushered in the winter, a communications company in August 2015 to report 4 g users stagnant, or even decline.In the peasona on the user analysis and improvements, the situation is still not reverse, the user did not reach the effect.So this article is to enhance the user research results as the goal, based on previous studies, according to a report user peasona problems of consistency of results, in addition to the difference of demographic variables,behavioral and psychological preferences in a high degree of consistency.In \"win in user - Web character creation and application practice guide book suggests that loss of users have the value of his research, even the loss of user can represent the data as a whole.To upgrade 4 g as the background,this study USES the interview method and questionnaire method, the data is descriptive statistics, variance analysis and cluster analysis of processing, achieve the result of retained users peasona and erosion portrait comparison, draw peasona will retain users in user research and loss of users, two methods used in combination, complement each other, excellent results.The contribution of this study was put forward and applied to the loss of a picture of the users of research methods, from the perspective of psychology to study the users, the results of the study has practical application value, improve the effect of user research,also provide powerful basis for precise marketing.