Research On The Influence Of Real Estate Macro-control And Price Expectation On Individual Purchase Intention

As a powerful means for the state to intervene in the market economy,macro-control has gradually increased in recent years and achieved remarkable results in the real estate market.Especially after the formation of the long-term mechanism of real estate,land price,commodity house price and commodity house price expectation in China’s real estate market remain stable.On the basis of the related literature at home and abroad are reviewed in this paper,constructed by the seven kind of macroeconomic regulation and control policy,prices are expected to,consumer purchase intention and willingness of investment purchases research model,put forward the research hypothesis,the selection of variables,definition,and measurement,and on this basis with the method of questionnaires.A total of 263 valid questionnaires were collected in this survey.After receiving the survey data,SPSS software was used for reliability and validity analysis of the survey data,and AMOS software was used for hypothesis testing.SPSS data analysis results show that each latent variable measurement item has good reliability and validity,and the difference analysis of different demographic variables is compared.The structural equation is used to test the proposed deepening,verify the impact of credit policy,purchase restriction policy and land policy on housing price expectations,and verify the adjustment effect of provident fund policy,deposit interest policy and tax policy.The conclusions obtained enrich the research results in the fields of macro-control,housing price expectation and purchase intention,and explore the coordination and cooperation between various policies.In the aspect of latent variable measurement data processing,the range frequency theory is used to process the item data.Compared with the original data,the frequency range value of item is more representative of the subject’s subjective feelings about the item measurement content.On this basis,the frequency range values are used to fit the model and test the hypothesis.The results show that the tight credit policy,land policy and purchase restriction policy can significantly reduce the price expectation of individual real estate products.The tight provident fund policy can play a moderating role between individual housing price expectation and consumer purchase intention.Tight tax policy and loose deposit interest rate policy can play a moderating role between individual housing price expectation and investment intention,while tight exchange rate policy cannot play a significant moderating role between them.Pessimistic house price expectation can significantly reduce individual’s purchase intention of consumption and investment.