Research On The Relationship Between Cost Stickiness, R&D Investment And Enterprise Performance In The Automotive Parts Manufacturing Industr

The current external environment such as the epidemic and technical barriers continue to interfere with the development of manufacturing enterprises,and in this environment,survival has become an important task for enterprises at present.Faced with the current situation that it is difficult to obtain new economic growth points and there is a delay in the technical path,scientific management of costs and expenses has become the focus of enterprises to maintain business performance.Strengthening the attention to cost stickiness is conducive to the more reasonable and effective allocation of internal resources of enterprises,so as to improve the ability of enterprises to cope with risks and ensure that the performance of enterprises is not too much affected in the face of economic downward pressure.Therefore,studying the impact of cost stickiness on corporate performance is of theoretical and practical significance.This paper uses the financial data of listed companies in the auto parts manufacturing industry from 2011 to 2020,measures cost stickiness,and discusses the impact of cost stickiness on corporate performance.Based on previous research,R&D investment has a significant impact on cost stickiness and corporate performance.,and then proceed to study whether innovation R&D investment promotes or inhibits the relationship between the two above,and draws the following conclusions:(1)For listed auto parts manufacturing companies,cost stickiness has a negative impact on corporate performance,that is,The increase in corporate stickiness will lead to a downward trend in corporate performance,which requires companies to strengthen cost control and reduce the economic consequences.(2)The R&D investment of auto parts manufacturing enterprises is positively correlated with enterprise performance,and has a lag.(3)The R&D investment intensity of listed auto parts manufacturing enterprises has a moderating effect between enterprise cost stickiness and enterprise performance.R&D investment plays a positive regulatory role in the negative correlation between cost viscosity and corporate financial performance.This indicates that increasing R&D investment by firms can reduce the negative impact of cost stickiness on firm short-term performance.The research contributions of this paper include:(1)From the perspective of innovation R&D investment,to examine its moderating effect between cost stickiness and firm performance;(2)To subdivide firm performance into short-term performance and long-term performance,and conduct research designs separately.(3)Previous studies on the impact of cost stickiness on corporate performance are mostly in the category of manufacturing.This paper further analyzes the auto parts manufacturing industry in sub-sectors.