Research On The Influence Of Cost Stickiness On R&D Investment

Cost management is not only a key link of daily business operations,but also an important part of the company's market competitiveness.At this stage,cost stickiness has become a hot topic for management accounting scholars.As the market competition becomes more and more tense,enterprise management needs to grasp the essence of cost in depth,strictly control the operating cost of the enterprise,and steadily increase the performance of the enterprise.Some scholars have suggested that the reduction in the cost of business costs does not mean that the increase in the amount of business volume increases when the cost of costs,but the former is less than the latter,breaking the traditional view of cost habits,and it is defined as cost stickiness.The cost stickiness attracts many scholars to pay close attention.However,at present,scholars mainly discuss the causes and influencing factors of cost stickiness.The economic consequences of the stickiness of costs are missing a lot of research.The rare research also focuses on the adverse effects of cost stickiness.According to the asymmetry of the increase or decrease of cost when business volume increases or decreases,combined with the importance of enterprise resource utilization efficiency and innovation efficiency,this paper attempts to analyze and verify the positive impact of cost stickiness on R&D investment.First,we collected domestic and foreign scholars' research on cost stickiness and R&D investment.With questions about the research direction of this article,we collated relevant viewpoints and conclusions,and proposed questions for the study of this paper;then we compiled agency theory,efficiency theory,and Expected theory and resource rationale,etc.,analyzed the theoretical basis of the relationship between cost stickiness and R&D investment;finally,put forward the research hypothesis of this paper,and used the financial data of A-share manufacturing listed companies from2010 to 2016 to conduct empirical tests,and analyzed The relationship between cost stickiness and R&D investment,and the regulatory effect of firm size on both.The empirical results show that: First,cost stickiness plays a catalytic role in R&D investment,cost stickiness can stimulate the R&D investment intensity of enterprises,and secondly,the company scale negatively adjusts the relationship between cost stickiness and R&D investment.There is a "crowding-out effect" on the relationship between the size of the firm,that is,as the size of the firm increases,the contribution of cost stickiness to R&D investment will weaken;third,the data will be grouped based on the company's asset-liability ratio.In the sample of low asset-liability ratios,the above two conclusions are still valid.Finally,based on the conclusions drawn from the previous article,this paper puts forward relevant suggestions from the aspects of management ability training and corporate governance.