Research On Financial Performance Evaluation And Promotion Of Poly Development Under Asset-light Operation Mode

China’s real estate industry had a glorious period ten years ago.After that,due to the regulation and control of national policies,the market began to shrink,the competition in the industry became increasingly fierce,the operating cost of enterprises continued to increase,and the profit margin shrank significantly.In order to obtain a new profit growth point,domestic leading real estate enterprises begin to actively change their operation mode,and the analysis of corporate performance after transformation can help their internal managers and stakeholders to understand the effect of enterprise transformation and timely find problems.Therefore,this paper will study the financial performance of commercial real estate enterprises under the asset-light operation mode,which has better practical significance and practical value for guiding enterprises to further optimize operation.This paper adopts literature research method,case analysis method and comparative analysis method to analyze the financial performance of Poly Development under the asset-light mode of operation.Therefore,this paper firstly sorts out the domestic and foreign literature on asset-light operation mode;Secondly,the paper introduces the concept and basic theory of asset-light operation in commercial real estate industry.This paper analyzes the reasons for the transformation of housing enterprises under the background again,and shows some mature transformation paths;Then began to case analysis,this paper introduces poly company course of development,transformation,the path of their own qualifications and its transformation,through financial data definition of Poly concrete transition stage,and on this basis for subsequent analysis,combined with peer Vanke and the performance of the Green Space,the integrated use of financial ratio analysis,EVA analysis and evaluation method of Wall these three methods,From the aspect of vertical and horizontal analysis of its financial performance under the asset-light operation mode;Finally,it points out the problems that need to be further optimized in Poly’s operation,and gives corresponding suggestions for improvement,providing inspiration for the better development of the enterprise.Based on the above analysis,this paper finds that :(1)Poly Development is suitable for the asset-light operation mode it chooses.(2)Poly’s financial performance has a certain degree of good performance under this mode.(3)Poly still has some problems that need to be paid attention to and improved after the transformation of its operation model.Through the analysis of Poly,this paper summarizes the suggestions on how to improve the financial performance of enterprises after the asset-light transformation,which is of positive significance to help commercial real estate enterprises to further optimize and upgrade in the future.