Research On The Formation And Impairment Of Huge Goodwill Of Listed Companies In Film And Television Industry

In recent two years,frequent thunder explosion in film and television culture industry,especially the problem of large-scale goodwill impairment has become the shadow and fuse behind the frequent thunder explosion of film and television culture enterprises.However,after centralized induction and analysis of the industry,it is found that none of the large-scale goodwill impairment of enterprises in the film and television culture industry has many similarities.On the one hand,the film and television culture enterprises are characterized by “asset light” and often occupy a dominant position in the total assets of the enterprise,which makes the valuation of the enterprise itself too high,resulting in vanity;On the other hand,it is the high valuation and premium brought by the merger and acquisition frenzy in the film and television industry.Therefore,in ord to regulate the capital market and protect the rights and interests of investors,it is urgent to pay close attention to the huge amount of goodwill and impairment of film and television culture enterprises at the present stage,and deeply explore the internal and external motivations and fundamental driving forces of the formation and impairment of huge amount of goodwill of film and television culture enterprises.Based on this,targeted suggestions are made to warm and strengthen the prevention of such problems and promote the healthy development of the industry.In the short term,mergers and acquisitions do make enterprises expand rapidly and even occupy market shares.Meanwhile,they can attract capital influx quickly and obtain huge cash flow in the short term.Especially for listed companies,it is more conducive to their own stocks being popular in the capital market,so as to push up stock prices.But it also brings a series of problems.Premium rate of the super premium will form a high reputation,and huge goodwill virtually become the enterprises in the high value of the asset bubble,at the same time due to the current method of goodwill impairment test subsequent confirmation method has great subjectivity,to some extent for the enterprise to profit manipulation,by influencing the data of two of the company executives development of enterprises in the future buried a huge hidden danger,This paper selects Wanda films with large goodwill impairment in 2019 and 2020 as the model for specific research.Firstly,wanda’s m&a activities are taken as the main line of research,relevant literature is collated,specific materials are collected,and the theoretical basis for the whole paper is established through the selection of literature related to goodwill.Then combines the industry total points and wanda film,will be the motivation of enterprise surplus management,stock market profit share price manipulation,performance commitment bet agreement,external range supervision and 2020 outbreak of the new champions league specific time background into explore range,and the external market to carry out the specific impact of stock price Comprehensive analysis from multiple angles.From point to area,the real motivation and auxiliary factors affecting the goodwill impairment of enterprises in the film and television culture industry are obtained,and targeted countermeasures and suggestions are put forward through the influence of goodwill impairment on enterprises themselves and the capital market.It mainly standardizing the selection of goodwill measurement methods,establishing a complete risk assessment mechanism and performance commitment targets,and finally strengthening the professional regulatory review of third-party institutions and the government’s regular and long-term development of film and television culture industry compliance.