Research On Marketing Strategy Of S Company’s Weight Loss And Health Care Products In Northeast China Based On 4R Theory

With the development and improvement of technology and the rise of mobile social software,the Internet and mobile terminals have become the fastest-growing medium,reaching into all parts of our daily life.The brand new external environment has strongly impacted the traditional marketing model,so the marketing methods need to find some breakthrough to keep up with the pace of the society development progress.4R Marketing Theory is more suitable to explain the key elements of the marketing in this era,which is:Relativity,Reaction,Relationship and Retribution,Focusing on building new relationships between companies and customers in a more efficient way which is also different from the traditional way.This could gives more understanding to the needs of current customers and potential customers.Compared with other marketing theories,the 4R Marketing Theory could more easily adapt to the market changes in the Internet era and also innovate and develop in marketing methods.With the deep integration in every stages of the marketing,this improves the market’s quality and efficiency.Weight loss and health care industry is gaining momentum and the market competition is becoming increasingly fierce.Weight loss and health care industry is an industry with increasing investment and sales amount,increasing number of enterprises and products,and high income,The current stage is in the period of market capacity expansion.This article takes S company’s weight loss and health care products in Northeast China as the research object,through the research and application of the 4R Marketing theory,in the area of customer relationship,market reaction,relationship of market and solutions,followed with the progress of raise up questions,insist on theory and combine with actual problems,we analyzed the current existing problems of the S company’s weight loss and health care products in Northeast China marketing strategy,used a standardized and scientific method to redesign the S company’s weight loss and health care products.