Research On The Development Path Of Rural Commercial Bank Serving Rural Revitalization

Since 2004,China has always made agricultural and rural development a top priority in state governance.Every year,the No.1 central government document focuses on addressing issues related to agriculture,rural areas and farmers.At the 19th National Congress of the Communist Party of China(CPC),General Secretary Xi Jinping innovatively proposed the rural revitalization strategy to solve the outstanding problems in agriculture,rural areas and farmers.Rural Commercial Bank,which developed from rural credit cooperatives,has undergone several changes in its management subject,but its historical mission of serving "agriculture,rural areas and farmers" has never changed.Therefore,it is the historical responsibility of Rural Commercial Bank to continue to support agricultural and rural construction under the background of rural revitalization,and it is also the inevitable requirement for Rural Commercial Bank to achieve high-quality development under the background of rural revitalization.This paper studies the development path of Rural Commercial Bank serving rural revitalization,which has certain guiding significance for rural Commercial Bank to better serve rural revitalization and realize its own high-quality development.This paper takes Rural Commercial Bank as the research object,based on the background of strategic policies for rural revitalization,rural agricultural economic development,rural revitalization and other theories,as well as relevant research experience of policy-based finance supporting rural construction at home and abroad,starting from literature research,case analysis and other research methods,Analyzing the connotation and the requirement of rural revitalization strategy,financial power supply and demand of rural revitalization,agriculture bank service rural revitalization of dynamics,through to the agribusiness bank service rural revitalization of the case for analysis,SWOT matrix analysis method for Y Rural Commercial Bank,commercial Banks in the decisive battle of poverty engines,boost rural revitalization strategy implementation of products and services,Will help the country revitalization of the practice of middle business development Banks are faced with the problem to carry on the careful combing,summed up the bank of agribusiness in the constructing of rural revitalization of the scale and efficiency is not high in the process of prominent problems,and from the perspective of assisting the implementation of rural revitalization strategy and the transformation and development of Rural Commercial Bank,this paper analyzes the development path of Rural Commercial Bank to serve rural revitalization:First,strengthen its own risk control;Second,innovate the supply mode of financial products and services to promote the development of rural industries;Third,innovate the "finance plus" model of joint construction and sharing to promote effective rural governance.;Fourth,innovate green financial service model to promote rural ecological livable;Fifth,innovate the mode of financial participation in rural cultural construction and promote rural culture civilization;Sixth,innovate the model of equal financial services for urban and rural development and make rural residents better off.Through the analysis of these problems and put forward countermeasures,commercial Banks for the agriculture in the country revitalization under the background of how to seek better development provides new train of thought,give full play to the functions of the service agriculture,rural areas and farmers,to fulfill the social responsibility,realize effective cohesion power poverty engines and rural revitalization,and achieve high quality development in fierce competition in the banking industry.