The Dilemma And The Way Out Of Agricultural Logistics Parks In The Context Of E-Commerce

The continued development and rising popularity of Internet technology has brought e-commerce into thousands of households.Especially under the normalization of the new pneumonia epidemic,e-commerce for agricultural products has taken a qualitative leap forward,with new models such as community group buying and live-streaming with goods performing particularly well.As an important link between the upstream and downstream of the traditional agricultural logistics park,the rise of e-commerce for agricultural products has not only created many new challenges but also brought many new opportunities,so it is extremely important to stabilize the position under the siege of e-commerce,push forward and give play to its own advantages.In this paper,the Changchun Haijixing Agricultural Products Logistics Park is chosen as the main object of study.Firstly,from the dimension of "internal self-examination",the background of e-commerce,through fieldwork and other means,combined with its own characteristics,around the personnel and operation management,business conditions and other aspects of its analysis.A questionnaire is used to study the satisfaction of Changchun Haijixing merchants,using the theory of customer satisfaction as a guide and a combination of descriptive statistical analysis and empirical analysis.The study concludes that the e-commerce operation concept is ambiguous,the infrastructure is not perfect,the means of payment for transactions are small,the transaction methods are backward,the profits in the traditional trading area are low,and the turnover rate of merchants is high.Secondly,from the perspective of "external observation",drawing on the two platforms of "Dabai+" and "Gudeng E-commerce","E-commerce+Agricultural Products Logistics Park The experience of "Dabai+" and "Gudeng E-commerce" will provide new ideas for Changchun Haijixing’s e-commerce road.Finally,through a comprehensive analysis of the two internal and external paths,countermeasure suggestions are put forward to break the plight of Changchun Haijixing.These include,on the basis of"laying out e-commerce and integrating online and offline operations",strengthening the construction of e-commerce talent ladder and increasing the training of talents;strengthening the establishment of an integrated logistics system and linking up well with the park’s information platform;strengthening the transformation of trading methods to increase profitability;and strengthening the park’s management and innovation to forge core competitiveness.