Research On Optimization Of Agricultural Product Logistics Model Under E-commerce Environment

With the innovative development of electronic information technology,all industries have been exploring optimal modes to integrate with internet.E-commerce,as an important carrier to achieve the innovative development of agricultural economy,is of positive significance to raising farmers' income and promoting the agricultural development.The proper integration of trade of agricultural products with e-commerce has played a critical role in boosting the transformation development of agricultural economy.However,there are still some deficiencies existing in current agricultural product logistics under the e-commerce environment,including impeded information channel,improper distribution of logistics layout,and low degree of recognition by consumers.Therefore,it is essential for the development of agricultural product logistics under the e-commerce environment to accurately understand the current status of agricultural product e-logistics,analyze the basic factors which hold back its development,and scientifically study the approaches to optimize and improve the e-commerce logistics of agricultural products.By studying the e-commerce logistics of agricultural products,this article,based on serious study on literatures at home and abroad and precise definition of agricultural product logistics and related concepts,summarized the development status for current e-commerce logistics of agricultural products from many perspectives and carefully investigated the reasons resulting in current incomplete development of e-commerce logistics of agricultural products.According to consumers' opposition to purchasing agricultural products via e-commerce,a questionnaire was designed among consumers in terms of 10 attributes of this behavior to further analyze the elements affecting consumers' consumption of agricultural products on e-commerce platform via internet.In light of the above empirical study results,four innovative modes of e-commerce logistics of agricultural products were proposed based on two current modes and two different circulated subjects.Moreover,related policy countermeasures for government to improve the environment for the e-commerce logistics of agricultural products were put forward,for the purpose of providing approaches to exploring the development of agricultural product logistics under the e-commerce environment.