The Study On Influencing Factors Of Agricultural Insurance Demand Of The Large Rice Growers In Hengnan County

In February 2022,the Central Document No.1 was officially released,which is the 19th consecutive Central Document No.1 guiding the work of the "three rural areas" since the 21st century.This year’s Central Document No.1 focuses on the two bottom lines of guaranteeing national food security and not returning to poverty on a large scale,and agricultural insurance is very suitable for this theme.Henan County has been implementing policy agricultural insurance for more than ten years under the pilot arrangement of Hunan Province,and the scale and protection level of agricultural insurance has been optimized,which has effectively provided certain risk protection for the development of the three rural areas and added to the smooth implementation of the rural revitalization strategy.However,some difficulties and problems have been exposed during this development process,and there is still a big gap compared with the actual demand of serving the "three rural areas".The lack of appropriate laws and regulations to guide the implementation of agricultural insurance in Henan County,the lack of vitality in the agricultural insurance market,the lack of agricultural insurance products,the lack of willingness of agricultural insurance enterprises to underwrite,and the low effective demand of agricultural production operators all restrict the development of agricultural insurance in Henan County.China is in a period of transition from traditional agriculture to modern agriculture,and large farmers are the representative new business entities in Henan County and the backbone of food production.Therefore,it is necessary to study the factors influencing the demand for agricultural insurance of large farmers for the development of agricultural insurance in Henan County.Based on the theoretical basis of agricultural risk management,supply and demand,welfare economics,and weak product support,this paper analyzes the necessity of agricultural insurance work.Starting from the demand side of rice farmers,this paper firstly analyzes the agricultural insurance demand of large rice farmers in Henan County by explaining the definition of large rice farmers,the risks faced by rice farmers and the current situation of local agricultural insurance.Secondly,through questionnaire research and descriptive analysis of 197 large rice farmers,we identified 7 possible factors influencing the demand for agricultural insurance of large rice farmers in Henan County,which were refined into 13 specific issues after screening.Then,the 13 factors were examined using a binary logistic model,and the results showed that the factors that significantly influenced the agricultural insurance demand of local rice farmers were:cultivation method,cultivated area,annual income from farming,disaster experience,perception of agricultural insurance subsidy,yield risk,and overall feeling of agricultural insurance service.Among them,the demand for agricultural insurance was higher among large rice growing households with full-time farming,cultivated area of 100 mu or more,annual income from farming of 50,000 or more,previous disaster experience,higher awareness of agricultural insurance subsidies,and greater yield risk.The model was then tested,and the robustness test was conducted by removing some individual data and adding influencing factors,and the results showed that the model was robust.Finally,the imbalance between supply and demand in the local agricultural insurance market was analyzed in the light of the actual situation because the effective supply of products could not cover the effective demand of large rice farmers.In order to meet the effective demand of agricultural insurance for large rice farmers in Henan County,Henan County government should fully respect the operational autonomy of agricultural insurance institutions,provide necessary supervision and support,mobilize the enthusiasm of market players,innovate special types of insurance,and strengthen agricultural insurance publicity and guidance.As a result,some suggestions are made on the supply side of agricultural insurance:first,to optimize the agricultural insurance market environment;second,to establish multi-level insurance products and coverage levels;third,to establish a multi-level financial subsidy system;and fourth,to improve the quality of agricultural insurance services by rehiring professionals and seeking multiparty technical cooperation,with a view to promoting the sustainable and efficient development of local agricultural insurance,improving the motivation of rice growers,and safeguarding Fourthly,we aim to improve the quality of agricultural insurance services by recruiting professionals and seeking technical cooperation from various parties,so as to promote the sustainable and efficient development of local agricultural insurance,improve the enthusiasm of rice farmers,guarantee food security and stabilize farmers’ income.