Research On The Operation And Development Strategy Of The Secondary Market Of Performance Ticketing From The Perspective Of Game Theory

In recent years,the trend of the performance industry has been improving,and the performance ticketing market has also developed rapidly.With the development of the network,the secondary market of ticketing shows unique advantages and welcomes new development opportunities,but there are still many problems to be solved.The purpose of this paper is to compare the benefits of the parties involved in the performance ticketing secondary market when making decisions through game theory models and actual research,and to discuss how to change the decision-making of participants by changing the influencing factors in the revenue by using the concept of Nash equilibrium.market improvement strategies.This paper uses research methods such as summary and induction,literature analysis,simulation,interview,and questionnaire survey to break through the pure digital game model in this field,add specific variables,and take the primary and secondary markets of performance ticketing as the main body.Research.First of all,this paper systematically studies the operation of the secondary market of performance ticketing,and expounds the positive economic phenomena and existing problems;secondly,this paper introduces the Nash equilibrium theory and influencing variables in game theory,and the secondary market of performance ticketing involves transaction objects.Establish three game models of performance ticketing primary market sellers and performance ticketing secondary market sellers,performance ticketing secondary platform and consumers,"scalpers" and consumers.Through income analysis and comparison,according to the influencing factors,put forward improvement directions,to provide theoretical support for the proposal of further improvement strategies;finally,based on the actual situation and game theory,the improvement direction is obtained,and further suggestions for improvement that can be taken in the future development are put forward to the relevant management departments,the performance ticketing primary market and the secondary market: For relevant management Departments can improve the market order by providing financial support for primary market supervision,increasing penalties,and setting up a price comparison system;for the primary market,they can sell tickets in batches,establish a "fan certification" ticket purchase mechanism,and combine multi-party supervision and management.Restricting the purchase of performance tickets to maintain market order;for the secondary market of performance tickets,the implementation of discount services can increase consumer benefits.In addition,in view of the secondary market problems mentioned above but not covered by game theory,this paper also proposes improvement strategies based on the actual situation.The above strategies are intended to provide necessary and theoretical support for relevant management departments,the primary and secondary markets of performance ticketing to adopt strategies.