Research On The Development Strategy Of Non Ticketing Resources Of Shenyang Metro Group Co.,Ltd.

With the innovation of high technology,domestic rail transport is going on,and many major cities are building subway construction throughout the country.At the time of rapid development,the huge investment in subway brings great pressure to the city's finances.For the sustainable development of subway,subway companies should develop non-ticketing resources,and enhance hematopoietic function.This paper consists of five chapters: chapter 1 is the research on background and significance;chapter 2 is the research on concept and theoretical basis of non-ticketing resources;chapter 3 analyzes the present situation,the problems and the causes of non-ticketing resources development of Shenyang Metro;chapter 4 analyzes the present situation of urban metro's non-ticketing resources development at home and abroad;chapter 5 gives specific recommendations on non-ticketing resources to Shenyang Metro,including the development planning,greater policy support,"integrated" operating mechanism,"diversified" development strategy and so on,combined with the development of non-ticketing resources of Shenyang Metro Line 1 and Line 2.In short,this article through the research on non-ticketing resources of the typical cities at home and abroad,combined with the development situation of Shenyang Metro's non-ticketing resources,analyzes the problems,the causes,the development principles and the development plan of Shenyang Metro's non-ticketing resources,and at last put forward the corresponding strategy of Shenyang Metro.