Research On The Risk Feed Forward Control Strategy Of Z Securities Company’s Fund Product Agency Business

With the continuous decline of commission income from traditional brokerage business of securities companies,fund product agency business has become an important source for securities companies to expand sales revenue.Selling funds on a commission basis by securities companies is the Commission of securities companies to some fund company products.Generally speaking,it is a kind of behavior that securities companies accept the entrustment of fund companies and invest investors’ funds in entrusted fund companies.When investors buy funds,opportunities and risks coexist.In the fierce market competition,minimizing the investment risk of fund investors has become the main means to attract customers and the key to win the competition.The fund agency sales business in China’s securities industry has been carried out for 18 years,but the business development of most securities companies is not ideal.The reasons are:on the one hand,there are some problems in the process of fund sales,such as unclear introduction of fund products and inadequate work of financial managers;On the other hand,investors do not know enough about the fund risk,so it is difficult to control the risk independently.In view of this,it is particularly important for fund consignment companies to screen funds in advance and strengthen the risk matching between funds and customers,that is,feedforward control of risks.Z securities company is an earlier institution in China to carry out risk feedforward control on fund agency products.Taking Z securities company as the research object,using the methods of questionnaire,interview and case analysis,starting from the current situation of fund consignment business of Z securities company,this paper analyzes the current situation and existing problems of fund risk feedforward control of Z company,and puts forward optimization countermeasures and suggestions.The paper is divided into six parts.The first part is the introduction,which introduces the research background and significance of fund agency of securities companies;The second part is the theoretical basis and literature review,combing the relevant theories of risk management and the relevant literature of feedforward control;The third part is the analysis of the current situation and existing risks of fund product agency business of Z securities company;The fourth part,based on the risk feedforward control process of fund agency business,conducts investigation and interview,and analyzes the problems existing in the risk feedforward control of fund agency business of Z securities company;The fifth part is the research on the optimization strategy of risk feedforward control of fund agency business of Z securities company;The sixth part is the conclusion and prospect.The analysis concludes that the risk feedforward of Z securities company mainly has the following four problems:inadequate risk identification,imperfect customer risk rating,inconsistent product screening standards and lack of supervision mechanism.Aiming at these four problems,the paper finally puts forward some suggestions:(1)Strengthen the observation and collection of information and improve the ability of risk feedforward identification;(2)Improve the risk rating system and the fund risk feedforward evaluation mechanism;(3)Understand the needs of customers and standardize the screening standards of fund products;(4)Risk feedforward control comes first,and risk feedback control is supplemented.