Research On The Impact Of The Industrial Chain Vertical Integration Of Xinyangfeng On Performance

According to the Plan for Promoting Agricultural and Rural Modernization during the 14th Five-year Plan period,decisive progress should be made in the overall revitalization of rural areas and agricultural and rural modernization should be basically realized by 2035.To accelerate the development of modern agriculture is an important measure to build a modern socialist country in an all-round way,and it also puts forward new requirements to the agricultural materials industry closely related to agriculture at present.On the one hand,the development of modern agriculture has put forward new requirements for the products of agricultural materials industry,and the demand for new fertilizers suitable for special planting environment has gradually increased,and the new agricultural operating subjects have paid more attention to agricultural technology and service.On the other hand,the national environmental protection policy is gradually tightened,and the strengthening of environmental protection regulation also promotes the transformation and upgrading of agricultural materials industry.In industry consolidation,represented by Xinyangfeng part of the enterprise take the industrial chain of vertical integration strategy,ensure the smooth development of the enterprise,in the boom of the whole industry is not high situation,realized the contrarian growth,to explore how such enterprises to carry out the strategy of the industrial chain of vertical integration impact on enterprise performance and produced what kind of effect has important significance.Therefore,this thesis takes the implementation process of the vertical integration strategy of the industrial chain of Xinyangfeng as the entry point to explore the path of its impact on enterprise performance and its impact on enterprise performance.The relevant conclusions are as follows:First,Xinyangfeng has gradually formed a relatively complete internal industrial chain through three stages of development:foundation stage,development stage and improvement stage.In the foundation stage,capacity was gradually expanded,and the business focus was transferred to compound fertilizer and new fertilizer.In the development stage,the business will be expanded to the downstream modern agricultural service field,forming a preliminary integration of the industrial chain.In the improvement stage,the integration results will be consolidated to form an industrial chain with compound fertilizer business as the core,raw material production capacity in the upstream and agricultural service business in the downstream,and the advantages of integration will gradually emerge.Second,the vertical integration of industrial chain has an impact on enterprise performance through reducing costs,adjusting tax burden,enhancing product market power and promoting organizational management.Upstream raw material layout enables enterprises to have a cost advantage,while transferring part of the external transactions to the internal,reducing the cost of enterprises.Downstream modern agricultural services and agricultural planting feedback market demand,promote product research and innovation,better use of tax incentives to adjust the tax burden.Cost advantage,scale advantage and r&d advantage improve product market competitiveness,so that enterprises in the upstream and downstream relationship to obtain a strong position.The coordinated development of industrial chains improves management efficiency,drives r&d investment and government subsidies,and ultimately affects performance.Third,the vertical integration of the industrial chain improves the financial performance and market performance of enterprises,enabling enterprises to maintain good financial performance and obtain positive market response.Finally,according to the research content,reasonable suggestions are put forward for the development of relevant enterprises,and the existing problems in the vertical integration development of Xinyangfeng are pointed out,in order to provide reference for the future industrial chain integration development enterprises.