Research On Marketing Strategy Promotion Of N Company Bank Intelligent Service Terminal

With the development of Internet finance,especially since Internet giant enter the financial industry,it has dealt a huge blow to the traditional banking industry and forced the traditional banking industry to transform.However,it is precisely because of the introduction of the Internet finance model that banks are forced to redefine and attempt the outlets according to their own characteristics and advantages.In the face of Internet giants,banks give full play to their greatest advantages,organically combine online and offline to better serve bank customers,especially people with special needs,such as the elderly,students and disabled people.In this process,it is necessary to use a variety of peripheral products of intelligent service terminals to assist in the transformation of outlets.This paper makes a comprehensive analysis of the self-service products in the main business of N information.In the research process,based on the current banking outlets transformation and the upgrading of self-service product.With the help of internal actual operation data,combined with the theoretical concept of marketing management,using various analysis methods such as Literature research method,field interview method,empirical analysis method etc.,through the PEST method of marketing,Porter’s five forces model and SWOT analysis method analyze the current marketing situation of N.It is found that at present,self-service products are faced with many problems,such as Insufficient product competitiveness,low product profit,single marketing channel,lack of promotion means and insufficient service capacity.Combined with the analysis results of marketing management,through STP strategy and 7PS marketing theory,the marketing strategy is formulated to help N company’s intelligent service terminal to seek new marketing strategies in the process of banking outlets transformation,and at the same time cooperate with specific implementation guarantee measures,and establish corresponding teams to implement the formulated marketing strategy.This paper is based on optimizing the marketing strategy of N intelligent service terminal,and puts forward targeted marketing strategy suggestions according to the marketing theoretical knowledge learned,so as to provide strong market competitiveness for the development of N intelligent service terminal product business.At the same time,it can provide some enlightenment and help for other business competitor on the current development direction and development ideas of intelligent service terminals in bank digital outlets.The research methods and ideas adopted are truly to provide a certain reference value for the development direction of intelligent service terminal products in digital outlets.