Research On The Spatial Layout Of Tourism Products Along The "Qilu Fengqing Route 5" In Wulian Count

In recent years,with the implementation of the Rural Revitalization Strategy,rural tourism has become an important tourism activity.Rural tourism plays an important role in expanding farmers’ income channels,optimizing the industrial structure in rural areas,and improving the rural living environment.Wulian County has grasped the trend that rural tourism is becoming more and more popular.On the basis of traditional rural leisure tourism and agricultural experience tourism,it has continuously expanded new forms of rural tourism,and vigorously developed tourism products such as rural picking,home stay and vacation,eco-tourism,mountaineering and fitness,and business tourism.In 2018,Wulian County took the opportunity of building the four good rural roads to create a 63 km long rural tourism boutique route across the four strong tourism towns of Wulian County,namely "Qilu Style Line 5".Through literature analysis,the paper defines the concepts of tourism products,global tourism,spatial layout of tourism products,and collects and summarizes the relevant data at home and abroad.On this basis,combined with the main characteristics of the spatial structure of tourism products,through field research,in-depth interviews,questionnaires and other forms,the paper analyzes the development reasons,development status,tourism resources,economic development Through full investigation on traffic conditions and tourist source market,it is found that the current distribution of tourism products of "Qilu Style Line 5" lacks scientific and effective planning guidance,and the tourism products on the line generally have problems such as small scale,single line,lack of characteristics,low resource conversion rate,no differentiation of product levels,and unclear functional zoning.In view of the above problems,the author tried to put forward suggestions on optimizing the layout of tourism products along the "Qilu Style Line 5" by means of investigation,interview and questionnaire,and put forward suggestions on changing the single circular layout,strengthening the surrounding radiation,integrating regional resources,planning functional tourism industry zoning,breaking the single restriction of the East-West line network,and realizing the complete integration of regional road networks It is hoped to provide a reference for the follow-up tourism planning and development of "Qilu Style Line 5" in Wulian County,as well as for the development of high-quality rural tourism routes in other regions under the same background.