Research On The Spatial Network Structure Characteristics Of Tourism Flow In Jiaodong Economic Zone Based On Digital Footprin

The optimization of the spatial network structure of tourism flow in Jiaodong economic circle is of great significance to realize the high-quality development of culture and tourism in Jiaodong economic circle.With the advent of the era of mass tourism and the development of Internet information technology,tourists share their tourism routes,tourism experience and tourism experience in the form of travel notes and tourism strategies on social media,thus forming a large number of digital footprints,which provides a new and reliable data source for tourism research in specific regions.Taking Jiaodong economic circle as a analysis objects,the dissertation uses crawler technology to obtain online travel notes from Ctrip and hornet’s nest,constructs a tourism flow network evaluation index system,uses social network analysis method to analyze the overall network and individual network characteristics of tourism flow in Jiaodong economic circle,and depicts the evolution characteristics of spatial network structure of tourism flow,Then it analyzes the main influencing factors of the spatial network structure of tourism flow in Jiaodong economic circle,and finally puts forward the specific countermeasures for the optimization of the spatial network structure of tourism flow.The main conclusions are as follows:(1)From the perspective of the characteristics of the overall network structure,the connection is relatively loose.The overall network density is 4.12%,the overall connection is relatively loose and the degree of collaborative development is low;The network center potential index shows that the overall network distribution of Jiaodong economic circle is uneven,which is mainly established around several major nodes;Through the core edge analysis,we can see that the scenic spots in the core area are mainly distributed in Qingdao,Yantai and Weihai,while most of the scenic spots in Weifang and Rizhao are in the edge area;The spatial network of tourism flow in Jiaodong economic circle can be divided into eight small groups with large differences in connection density.Among them,the internal connection of tourism nodes in Qingdao and Weihai is strong,and the coordinated development of various scenic spots in the city is high.(2)From the perspective of individual network structure characteristics,there are great differences in node centrality indicators,and the development of tourism nodes is unbalanced.The analysis of individual network structure shows that Badaguan,Penglaige scenic spot,Qingdao Zhanqiao,Laoshan Scenic Spot and Long Island Scenic Spot are in the central position in the network structure of tourism flow in Jiaodong economic circle;Qingdao University,Rizhao fulaishan scenic spot,Yantai Polaris clock Museum,Weifang Fuhua amusement park and other scenic spots are located on the edge and in an isolated state.(3)From the perspective of the evolution of the spatial network structure of tourism flow,the number of tourism nodes in Jiaodong economic circle is increasing and the connection between nodes is strengthening,but the overall level needs to be improved,and the unbalanced development between nodes has always existed.From the perspective of tourism nodes,Penglaige scenic spot,Badaguan,Qingdao Zhanqiao,Laoshan Scenic Spot and Long Island Scenic Spot are always in the center;From the distribution of core tourism nodes,from 2001 to 2019,it has always been mainly distributed in Qingdao and Yantai.(4)The influencing factors of the formation of the spatial network structure characteristics of tourism flow in Jiaodong economic circle are mainly tourism resource endowment,tourism infrastructure,transportation,and tourism market demand.Therefore,the dissertation mainly discusses the high-quality development path of tourism in Jiaodong economic circle from four aspects: strengthening regional cooperation,developing characteristic tourism,improving tourism service ability and comprehensively using various marketing means.