A Study Of Tourist Flow Network Structure And Optimization In Shanxi Province Under The Digital Footprint

Tourism flow network is an important part of the network structure research.The research of tourism flow structure has a profound significance to identify the regional tourism resources,integrate tourism resources,and promote the development of tourism economy.This paper takes the characteristics of Shanxi tourism scenic spots as the research object,takes digital photos and travel notes and other digital footprints as the data sources,and analyzes the structure characteristics of the tourism flow network in Shanxi Province using social network analysis and GIS methods.Finally,the influencing factors of the current tourism flow network structure are discussed,and on this basis,the corresponding optimization suggestions are proposed.This article is divided into six chapters altogether,the concrete research content is as follows:The first chapter is the introduction,which summarizes the background,significance and research methods of the topic selection,and further explains the specific ideas of the research through the technical route,and reviews the related literature at home and abroad.The second chapter is the theoretical research part,the concepts of tourism digital footprint,tourism flow and social network analysis and the other relevant theories was summarized.In third chapter,the network structure of destination tourism flow was constructed.Based on the analysis principle of social network theory,the evaluation index system of the network structure of the destination tourism flow was constructed from two aspects of the tourism node structure and the overall network structure.In fourth chapter,Shanxi Province was taken as an empirical case,based on the corresponding collection standards,using the locomotive collector to collect the tourist digital footprints in mafengwo.com and Ctrip,the tourism digital footprint database was established,using Excel,Spss,Ucinet,Arcgis and other software for data analysis and graphic processing,and applying the analysis of social network,the network structure of tourism flow in Shanxi province was analyzed from the perspective of node network and whole network.In fifth chapter,the influencing factors of Shanxi tourism flow network structures was analyzed,and corresponding optimization suggestions for the actual situation was put forward.The sixth chapter is the conclusion and discussion part,mainly expressed the research conclusions,deficiencies and prospects.