| With the continuous development of the economy,the tourism industry is playing an increasingly important role in the development of my country’s national economy and society.People’s living conditions are getting better and better,and the requirements for tourism are getting higher and higher,and more attention is paid to spiritual enjoyment and experience the cultural connotation of tourist attractions.Therefore,traditional tourism methods can no longer meet the needs of people.The market needs new tourism development concepts and models to meet the needs of tourists.Rural tourism is an important breakthrough in the implementation of the rural revitalization strategy.Rural tourism is not only an important driving force for rural economic growth,but also a new growth point for the tourism industry.The development of rural tourism needs to integrate many industries,innovate marketing strategies,improve service quality,provide tourists with different rural tourism,experience rural characteristic culture,and realize the sustainable development of rural tourism.Heyuan actively seized the opportunity and issued relevant policies,developed a number of rural tourist attractions,created a number of rural tourism demonstration sites,created a number of rural tourism products,and improved rural tourism facilities to promote the development of rural tourism in Heyuan City.Development promotes the transformation and upgrading of the tourism industry in Heyuan City.It can be seen that the development of rural tourism in Heyuan City has begun to take shape,but due to the influence of many factors,there are still many problems to be solved in rural tourism in Heyuan City.Based on the results of domestic and foreign related theoretical research,combined with the practical situation of Heyuan City,this paper deeply analyzes the development status of rural tourism in Heyuan City,and understands that rural tourism in Heyuan City has the advantages of rich natural ecological resources and human resources.However,the development of rural tourism in Heyuan City In the process,there are also problems such as unbalanced regional development,insufficient development of tourism products,serious homogeneity,shortage of tourism management professionals,and weak brand strategy awareness.After combing the rural natural resources and human resources in Heyuan City,analyzing the problems,and then putting forward a sound development idea,strengthening planning and guidance;in-depth development of tourism characteristics,creating a rural tourism boutique route;promoting the in-depth integration of the rural tourism industry with other industries;training to introduce rural areas Tourism management talents,improve the quality of rural tourism services;strengthen publicity and marketing,and build brand image through multiple channels,in order to explore a path suitable for the development of rural tourism in Heyuan City. |
