The Development Status And Countermeasures Of Chinese Medicinal Materials Industry In Heyuan City

Chinese herbal medicine industry, which has a green, ecological economy, is the most promising industry. In recent years, major efforts to the development of modern Chinese medicine and biomedical technology, has made great achievements and joy by the market, with good market prospects and a strong development advantages. Heyuan City, Guangdong Province, which is one of the main producing areas of Chinese herbal medicines in overall income in Heyuan City, currently an important component of traditional Chinese medicine industry has become the region’s economic income. Under the current green transformation and intensive background research of traditional Chinese medicine has a high practical significance. To promote the re-employment and significantly increase the income of farmers in Heyuan City, migrant workers, which traditional Chinese medicine industry need to improve the ecological level, and then lay the regional brand of Chinese herbal medicines in the market, and promote the sustainable development of agriculture and forestry in the region, while it also Heyuan ecological economy construction has really promoted role. Heyuan regional economy is lagging behind, in Guangdong province-wide bottom often and how natural ecological advantages into economic income, but also the people of Heyuan facing reality.Heyuan City, Guangdong is located in the northeast, for the development of Chinese herbal medicine, the strategic location of the region, rich in natural resources. To expand the content analysis, this paper based on reality, from Heyuan City, Chinese herbal medicine industry development, through a review of relevant literature and the traditional Chinese medicine industry sector survey visits the region, producers and growers, Heyuan City Chinese Medicine Industry Situation to outline a comprehensive analysis of the root of the problem, and finally put forward corresponding opinions and suggestions. Among them, the main problems of the development of traditional Chinese medicine industry in Heyuan City, the Current:(1) planting behind, standardized planting inadequate;(2) ineffective marketing channels, support services behind;(3) integration of resources is not enough;(4) small-scale enterprises, the lack of a "leader" Enterprise;(5) lack of corporate well-known brand name products;(6) low overall level of science and technology, the lack of competitive advantage;(7) shortage of talent, overall quality of employees is not high;(8) repeated construction problems are more prominent. On these issues, the text that the:(1) industrial policy to support the healthy development of Chinese medicine is a system prerequisite;(2) on the information support should be intensified, so as to effectively support the operation of the Chinese medicine industry base platform;(3) adhere to scientific and technological innovation, investments in technology, this is a key factor in the development of traditional Chinese medicine industry to do;(4) increase in capital investment, which will help to protect the health industry, steady development;(5) social atmosphere also affect the quality of a good run Chinese medicine industry. The above measures were implemented and job security, conducive to the healthy development of Chinese herbal medicine business, sustainable development, increase income for farmers, local finance, social, etc. are all benefit.