Study Of Slow Tourism’s Connotation And Influencing Factors

People’s demand for tour and leisure is growing as the developing of economic and the change of social formation.People’s tourism demand has also changed from the original"see more" and "do more" to the deeper spiritual needs of individuals.The traditional bolt on travel can not meet people’s tourism pursuit,people are eager to harvest higher quality experience or experience in the process of tourism.Suffering from various urban pressures,slow tourism,which is relaxed,leisurely and able to gain deeper spiritual experience,has become a good medicine for people to get rid of work pressure and time constraints.Hot tourist cities at home and abroad have invested in the construction of slow city system.In 2010,with the establishment of China’s first international slow City,domestic tourism and academic circles began to study slow tourism,which is still in its infancy.Due to the lack of systematic theoretical guidance,the construction of slow tourism destination is in full swing,such as the homogenization of tourism products,the destruction of ecological environment caused by blindly following the trend of development,and the asymmetry of product design caused by the lack of in-depth understanding of slow tourists.This study focuses on the concept of slow tourism and its influencing factors.First of all,by combing the concept and connotation of slow tourism,this paper constructs the specific dimension analysis of slow tourism connotation perception based on the connotation of slow tourism,materializes the slow tourism perception dimension through questionnaire survey and carries out cluster analysis;secondly,it constructs the influencing factor analysis of the difference of slow tourism perception dimension based on tourists’ perception factors;finally,it uses SPSS analysis software to analyze the results The questionnaire data were analyzed and verified.The study found that:slow tourism is a sustainable leisure tourism way for tourists to slow down their pace subjectively,and experience the destination culture deeply from the heart,so as to obtain physical and mental pleasure.From the dominant culture to the recessive culture,we consider the connotation perception of slow tourism.After cluster analysis,we find that it includes four dimensions:environmental atmosphere dimension and concrete product dimension Convenience dimension and economy dimension.The perceived importance of these four dimensions decreases from high to low.Tourism experience,tourism motivation,tourism attitude,perceived behavior control and other factors will affect their understanding of the connotation of slow tourism,while tourism information,gender and income are not found to have an impact on the cognition of slow tourism.This study systematically analyzes the concept of slow tourism,and tries to concretize its connotation.At the same time,it explores the factors that affect the perception difference of slow tourism.The research conclusions will help to promote the development of the basic theory of slow tourism,further clarify and frame the development ideas and direction of slow tourism,and provide theoretical support and development suggestions for the construction of slow tourism destinations.