Research On Revenue Recognition Of B2C E-commerce Platforms Under The New Revenue Standards

Today,with the rapid development of the Internet,people’s life can not be separated from "online shopping".And people can easily get the desired things at home,which is due to the mature operation of various e-commerce enterprises.In order to compete for limited market share and meet users’ demand for commodity quality and cost performance,the operation mode of e-commerce is also changing constantly.However,the original revenue standards are difficult to meet the continuous innovation and development of the business model of e-commerce enterprises,e-commerce enterprises in the application of revenue standards are also inconsistent,resulting in the lack of comparability of accounting information.Under this background,IASB and FASB accelerated the process of revising the new revenue standards.After many revisions,IFRS No.15-Revenue from Contracts with Customers and TOPIC606-Revenue from Contracts with Customers were officially promulgated in 2014.In order to maintain the international convergence,China’s Ministry of Finance also revised the original revenue standards based on China’s economic background and characteristics,and issued a new revenue standard in 2017.The new revenue standards has undergone significant changes,which have had a certain impact on all walks of life.So what is the impact of the new revenue standards on the electricity business industry,can solve the problem under the original revenue standards?Since B2C is the mainstream mode of online shopping today,the article focuses on the inpluence of the new revenue standards on the revenue recognition and measurement of B2C e-commerce platforms.Of China’s four major B2C electric business platform-Tmall,JingDong,Pinduoduo and SuNing(have to implement new revenue standards),under the rule of business types and the old and new revenue of the accounting treatment of comparative research and analysis,concluded that B2C electric business platform affected by the new revenue principles related,and put forward corresponding Suggestions,hope this research can for our other haven’t implement new revenue standard platform,provide a good reference and reference.Main contribution of this article has the following two points:First,this paper found that the new revenue standards in B2C electronic business platform to provide advertising and marketing business,paying members,clients,bonus points and other business the limits of the applications,make the electric business platform after the implementation of the new revenue standards corresponding accounting treatment is still difficult to unity,it is recommended that the relevant details to guide policymakers.Second,in view of the above problems,according to myself understanding of the new revenue standards,using the five-step model,put forward specific processing suggestions,in order to be beneficial to the accounting practice of revenue recognition.Specific recommendations include:the bonus points should distinguish between sales contract related to different accounting treatment,advertising marketing business shall be according to the results from class and pricing to distinguish different accounting class,premium members in the business should distinguish between the third party platform of membership service and electronic business platform to provide member service two performance obligations,etc.