Research On HP PC Online Business Strategy In The Context Of Bigdata

Since the new century,data has penetrated various industry markets and business areas around the world."Big data" is no longer a strange word in people’s life.Compared with traditional experience and intuition,business information formed by data analysis can highlight its extraordinary technical advantages and promote the rapid development of social economy.In particular,non-random sample selection of big data has brought unprecedented key changes to the commercial competitive market.Massive information is transmitted quickly through huge data.Therefore,accurate search of the most critical elements of numerous information has become the key core of innovative product research and development,winning the initiative in the commodity market and occupying a place in the market with absolute advantages.In this case,it is of profound significance to carry out professional theoretical research on the marketing strategy of electronic products under the market economy.In this thesis,literature analysis is used to collect and sort out research materials and results related to marketing theory,marketing strategy,big data marketing and notebook marketing,and 4P marketing theory is used to carry out research.The online marketing situation of HP notebook computer was investigated by questionnaire survey,and the results were analyzed by IPA analysis method.Different marketing strategies were divided into the first quadrant(advantage maintenance area),the second quadrant(security maintenance area),the third quadrant(opportunity area)and the fourth quadrant(urgent correction area).Among them,the content in the fourth quadrant indicates that consumers think it is important,but they are not satisfied with HP’s online marketing of laptop products,which requires HP to pay special attention to.The fourth quadrant mainly includes reliable quality of notebook products,strong differentiation and innovation of notebook products,appropriate price level of notebook products,matching pricing and service,security of online channels,application of new media channels,creativity of promotional activities,resonance of brand publicity and other contents.In order to better solve the current problems in HP laptop marketing,make full use of big data technology to collect user data information inside HP and Ali Cloud,and make cluster analysis on the collected data.Through cluster analysis,the current HP notebook customers and potential customers are divided into four types.Combined with STP theory and referring to the results of big data analysis,the market positioning of HP notebook computer products is completed.Finally,aiming at the current problems in HP’s laptop product marketing,this paper makes full use of big data technology to develop more appropriate online marketing strategies.