Research On The Overseas Communication Of "Foreign Internet Celebrities" In China From The Perspective Of Interculture

Since the beginning of the new millennium,with the improvement of China’s comprehensive strength and the acceleration of the process of external communication,China’s voice has been heard and China’s international image has been seen by the world.In the process of international communication,some Internet celebrities also take advantage of overseas social media to spread stories about China,which is not easy for You Tube,a platform dominated by Western values.The content production of foreign Internet celebrities is becoming an important force in telling Chinese stories in the international arena.Through their life and cultural experience in China,foreign Internet celebrities have the opportunity to understand China in all aspects,and even experience the major events happening in China.They tell Chinese stories from a relatively objective and true perspective.Previous studies focused on the communication effect of videos released by foreign Internet celebrities on domestic audiences,and the content production channels of foreign Internet celebrities were mainly microblog and B station in China.Based on the above background,this paper chooses 7 Internet celebrities on You Tube platform as the research object to analyze how Internet celebrities achieve certain resonance with audiences through video narration.The theoretical basis of this paper is the theory of interculturality.The research method is content analysis,and the20 videos about Chinese content that are played most frequently by each blogger on You Tube platform are analyzed.The 140 videos released by Internet celebrities are coded,and the category construction mainly includes two sections.One is the topic of short video content,which is divided into five dimensions,science and technology,economy,politics,culture and society,and 28 subcategories are extracted.Second,the construction of short video content,including cover,title,video language and other content.Based on the analysis of the relevant knowledge of journalism and communication,it is found that from the perspective of interculturality,the mostwatched topics in the videos about Chinese content spread by Internet celebrities are cultural topics and social topics.By virtue of the particularity of identity,through video narration,the Internet celebrities provide experience for Chinese communication subjects to tell Chinese stories well,and provide certain enlightenment for Chinese cross-cultural communication activities.In this way,China can make its voice heard in the international community more targeted and break the public opinion pattern of being strong in the west and weak in the east.