| In recent years,with the rise of the ear economy and the expansion of the niche market,podcasts have come back into the public eye.As the gathering place of Chinese podcasts,Xiaoyuzhou APP has become a new talent that we media are clamoring to enter,providing a new direction for the development of the publishing industry and digital audio.Taking the Xiaoyuzhou APP as an example,this paper selected podcasts such as "This is Business","Time of the Sage","East Asia Observation Bureau","News Lab","Random Fluctuations" and "Hardcore Reading Club FM" as research objects.By combing the characteristics,types and development context of Chinese podcasts,this paper analyzed Chinese podcasts from the perspective of sociology of knowledge.This paper studies the knowledge production of Chinese podcasts,the comparison of knowledge transmission between different Chinese podcasts platforms,and the psychological factors of users’ acceptance of podcast knowledge.Through discourse analysis,participatory observation and grounded theory,the research found that listeners expressed nostalgic feelings in the feelings after listening to the theme,expressed opinions of approval or disapproval on the attitude of the theme,and added relevant information,and urged programs of other types of themes,the interaction between anchors and subscribers,the linkage between anchors and other podcasts,and then internalized the knowledge of podcasts.Develop deeper connections of trust with podcasts and hosts.It is concluded that Chinese podcasts have strong emotional value,practical value,brand communication value and identity value.However,at the same time,Chinese podcasts have problems such as insufficient content creation stock,lack of communication power and difficulty in realizing content.Therefore,corresponding improvement strategies are proposed in order to provide reference opinions for the development of Chinese podcasts and promote the sustainable development of publishing industry and Chinese podcasts. |
