Research On The Impact Of Service Quality Of The Audio Reading Platform On User Satisfaction And Continuous Use Intention

Mobile internet has evolved rapidly in recent years and is changing the way people read.The increase of fragmented time makes the audio reading platform emerge as The Times require,and people have entered the era of "ear reading".At the present time,there are many audio reading platforms in the domestic market.Due to the copyright problem of resources,the homogenization of content between each platform is very serious.At the same time,the conversion cost between various platforms is low,which leads to the weak willingness of users to continuously use the platform.The main problem that reading platform operators are facing is how to improve user satisfaction,enhance user engagement,and improve users’ willingness to continue to use it.Through literature review,it is also found that there is a lack of research on user satisfaction and continuous use intention in the field of audio reading,in particular in terms of quality of service.Studying the relationship between service quality,user satisfaction,and intention to continue using a platform is crucial to the development of an audio-reading platform from both a theoretical and practical perspective.Therefore,the purpose of this study is to analyze the relationship between service quality,user satisfaction,and intention to continue using a platform by issuing questionnaires and with the help of SPSS and AMOS software.The main contents of the study includes: review of relevant literature on the relationship between service quality,user satisfaction and continuous use intention of audio reading platform;on this basis,developing and designing the evaluation scale of service quality,user satisfaction and continuous use intention of audio reading platform,assess the current quality of the service,user satisfaction and the level of continuous use intention of audio reading platform;development of a theoretical commitment model for service quality,user satisfaction and intention to continue,and testing and analysis of service quality and satisfaction and intention to continue.The main results of this research include: the service quality of audio reading platform includes four dimensions: audio resource,audio resource service,audio resource environment,and audio resource utility.Among them,the audio resource level is the highest,followed by the audio resource service,the audio resource environment is the second,and the utility level of the audio resource is the lowest.Service quality significantly positively affects the satisfaction.Among them,the impact of sound resources is most influenced by satisfaction,followed by the service of sound resources,and audio resources rank the third,and the audio resource environment has the least impact on satisfaction.At the same time,satisfaction has a significant positive impact on the intention to continue use.In the future,we will work to further improve the quality of the platform’s service,and improve user satisfaction and enhance users’ willingness to continue,the management measures of audio reading platform operators can improve users’ knowledge and entertainment needs,improve the personalized service,interactive feedback and multi-scene service level,strengthen the platform quality content construction and improve the platform anchor quality;improve the system stability,optimize the use experience,and strengthen the ease of the platform.