Influencing Factors Of Users' Continuous Use Intention In Mobile Reading Platform

In recent years,in the background of the rapid development of digital reading,a series of mobile reading platforms emerge as the times require.They have a wide range of content,high selectivity,rich information resources,convenient access to and use,can interact and other distinct advantages,and bring more fresh reading ways and experience for the readers.How the mobile reading platform can retain them after having a large number of user groups and allowing users to continue to use it can be said to be the key to their survival and development.Therefore,this paper studies the factors affecting the continuous use of mobile reading platform.This article is divided into six parts.In the first part,the research background and research significance of users' continuous use intention of mobile reading platform are explained.Combing relevant literature,introducing research content,research methods and innovative points.In the second part,we define the definition,characteristics and categories of mobile reading platform,and comb the relevant theories of users' continuous use of information system.In the third part,we construct the research model for the influencing factors of the user's willingness to use the mobile reading platform and put forward the research hypothesis in this paper,define the research variables and design the survey questions of the questionnaire.The fourth part of the system has combed the variables,measurement items and measurement methods involved in the research model,determined the questionnaire,and explained and explained the data analysis methods used in this research.The fifth part analyses the effective questionnaire samples collected,and concludes that the results of this study have the most significant impact on the user's willingness to use the mobile reading platform.Finally,based on the structural equation model,we summarize the research findings and propose some suggestions for improving mobile reading platform.