Research On Weather Program Hosting Under The Background Of New Medi

In the new media environment,online video platforms have developed rapidly,traditional media has been greatly impacted,and mobile,multi-platform,and fragmented communication methods have gradually occupied people’s lives.Compared with TV media,people are more inclined to use mobile weather software to obtain weather forecast information and watch video programs through online platforms.Television weather shows are no longer competitive.In the current communication environment,to provide the general audience with the forecast information and meteorological knowledge required daily,to realize the service function and science popularization function of the program,the host needs to continuously develop the hosting language,innovate the hosting strategy,and enhance the core competitiveness of the meteorological programBy analyzing the existing types of meteorological programs and the current communication environment,this paper will explore how meteorological programs and hosts innovate and develop in the integrated media environment by taking the 24 solar terms culture as the carrier,and conduct creative analysis on program design,hosting language,and hosting strategy,combine the service function of the program with the function of popular science publicity,realize the social value and economic value of the program,and take the graduation work "Look at the Solar Terms,Know the Festival Food" as an example to analyze the specific practical innovation methods.In order to provide creative reference for meteorological programs on the network platform and promote the development of meteorological programs.