Research On The Impact Path Of Mobile Social Applications On Social Circles

With the development and popularity of mobile Internet technology,mobile social applications play a key role in the process of establishing individual social relationships.In particular,mobile social applications,represented by microblogs、weibo and small circle clients,have marked the era of social relationships between individuals and groups.By analyzing the impact of mobile social applications on the formation and development of social circles,it helps to understand the phenomenon and rules of circle communication,so that social circles can play a greater social value and better serve social information dissemination and governance.Traditional social "circles" and new social "circles" have very different characteristics.Influenced by different social and cultural backgrounds and technologies,the information dissemination activities in the new social "circles" are characterized by collaborative production,group dissemination and thematic consumption.Mobile social applications provide conditions for the establishment of individual social relationships from both technology and content,and are deeply involved in the whole process of the establishment and development of the new social "circle".The new social "circle" is characterized by a strong and weak social circle pattern with individuals as the center and mobile social applications as the hub.It is composed of nodal individuals,strong social circles,weak social circles and latent social circles.These elements are distributed sequentially from inside to outside,and also cover different social relationship circles of individuals from near to far.With inter-circle and intra-circle social interactions,different levels of social relationships will continue to develop and realize changes in the position of social relationships in different circles.Such social interaction and circle relationship structure helps individuals build up their self-perception,and individuals also build up multifaceted and multi-level individual images in different social relationships through the midst of social interaction.Mobile social applications are both the hub of relationship links and the bearing space of virtual social relationships.Finally,by analyzing the trend of technological "alienation" in the era of mobile social tools,this paper further reflects on the relationship between people and technology in terms of alerting to the "social bubble" and social media dependence.Specifically,we should improve initiatives from individuals,schools,and society to improve individual media literacy,improve professional ethics planning for practitioners,and establish a systematic regulatory mechanism,so that the interaction between individuals and technology can truly become a healthy and mutually reinforcing virtuous cycle.