Study On Health Mobilization Of Epidemic Prevention Slogans In Henan Province From The Perspective Of Health Communication(2020-2022)

The report of the 20 th National Congress of the Communist Party of China said the building of a healthy China should be promoted in a comprehensive way,with the health of the people at the core of the strategy,the health system should be improved and the spread of infectious disease should be curbed.With the outbreak of the epidemic in recent years,the public has paid more and more attention to health prevention and control,the mobilization of health behavior occupies the main position of health communication in the new era.Using the methods of text analysis and in-depth interview,this paper takes the three years(2020-2022)of COVID-19 epidemic prevention and control as the time node,and takes the epidemic prevention slogans of Henan province as the research object,from the perspective of health communication,this paper probes into the health mobilization strategy of epidemic prevention slogans in Henan Province,and makes an in-depth analysis on the health mobilization logic of epidemic prevention slogans in Henan province during the COVID-19 period,it is found that the mobilization strategies of Henan epidemic prevention slogans are mainly embodied in the following aspects: deterrent mobilization in cautionary rhetoric,perceptual mobilization in multimodal communication,and consensus mobilization in the circle of common interests,through these three mobilization methods,Henan epidemic prevention slogans seek the audience’s approval and promote healthy behaviors.In addition,the paper analyzes the mobilization effect of Henan epidemic prevention slogans along the KAP mode and combined with the content of in-depth interviews,and finds that Henan epidemic prevention slogans play an important role in the mobilization of cognition,emotion and behavior,but there are also some problems such as language violence,the predominance of communicator-based thought and the homogeneity of health information.Therefore,in the future propaganda work of Henan epidemic prevention slogans,we should grasp the humanistic dissemination idea,strengthen the humanistic care,abandon the non-compliant slogans and symbols;actively introduce the public to join the slogan production team,focusing on the excavation of Henan folk wisdom,mobilize public enthusiasm;use specialized medical knowledge to promote the mobilization of epidemic prevention slogans.