Research On The Visual Narrative Of Food Short Videos Under The Background Of Rural Revitalization

The short video industry continues to mature in the development,and one of the vertical fields,the food short video,has also entered the public life.At the same time,based on the new orientation of national policies focusing on the development of "agriculture,rural areas and farmers",under the leading discourse of rural revitalization,original short videos for agriculture,rural areas and farmers are booming,providing great impetus for the rapid development of rural areas.The creators share rural food,beautiful scenery and daily life on the short video platform online,showing the new rural life.Tik Tok Platform launched "new farmers plan 2022",the new farmers in the fields or home production simple country delicious for short video,for the new farmers provides a better development path,also highly fit the national strategy of rejuvenating rural ideas,the short video platform show rural culture,promote rural revitalization has far-reaching significance.Based on the background of rural revitalization,this paper studies the "New Farmer Plan 2022" activity of Tik Tok platform.After sorting out the important concepts and theories of the visual narrative of the short food videos,the research object of this paper is determined,and the "new farmers" in the short food videos are selected and the image is analyzed.Then,through the content analysis method and the participatory observation method,the ten selected "new farmers" samples are discussed from the visual content and visual narrative,and combine "narrative" and "matter".In visual content,in visible content,visual transformation and masked content,and in visual narrative,in visual narrative,sound visualization and focused narrative.Finally in the form of in-depth interview,combined with the study of the visual content and narrative,summarizes the "new farmers" in food short video visual narrative excessive beautification,virtual scene,pan entertainment and visual present convergence,put forward by the attention and symbol shape,rich innovation visual presentation,improve cultural connotation,return to self,etc.To study how to promote the future space of visual narrative of rural food short videos,play the engine role of rural food in rural revitalization,and provide certain guidance and ideas for more new farmers in production and operation,so as to better boost the healthy development of rural revitalization.