Research On The Correlation Between Self-Media Information Disclosure And Risk-Taking Of Listed Banks

In the new media era,more and more listed companies are concerned about the advantages of strong interaction,high efficiency,low cost and wide audience.Besides observing mandatory information disclosure rules,they choose to use the media to disclose information about voluntarily,especially in We Chat official account and micro-blog platform,including industry information,corporate image,and so on.Relevant information such as national policies has gradually become an important way for listed enterprises to disclose information.It has been found that voluntary information disclosure can have a significant impact on enterprise economic effect and stock market performance.As a special subject in the capital market,the stability of the development of listed banks is directly related to the overall market risk,and improving the bank’s own risk-taking ability will help to fundamentally curb the risk and enhance the operational stability.Therefore,this paper will discuss the self media information disclosure behavior of listed banks,and explore a series of problems,such as whether there is a correlation between this micro behavior and its risk-taking ability,how to reflect the correlation effect,and whether there are differences in the correlation degree of different information to commercial banks.Taking 16 major A bank listed banks from 2009 to 2019 as an example,the paper analyzes the information of We Chat official account and micro-blog platform pushing information and uses the SYS-GMM model to analyze the impact of the media disclosure on banks.The results show that listed banks can effectively enhance and restrain their behavioral capabilities through the disclosure of media information,and further affect the level of bank risk taking.The more frequent we media information disclosure and the more documents issued,the more obvious the impact on the risk-taking ability of listed banks;Different information disclosure of listed banks has different effects on their risk-taking ability.Among them,the disclosure of corporate image and value output information can effectively curb bank risks and improve the level of risk-taking.Further,through specific theoretical analysis and rigorous empirical research,while enriching the research on the influencing factors of risk-taking of listed banks,this paper puts forward countermeasures for listed banks on how to use self media information disclosure to improve the level of risk-taking,such as appropriate marketing and controlling the release frequency,paying attention to image publicity and value output,and reducing the dissemination of useless information and noise;And in terms of external improvement of the bank,provide suggestions to market investors,we media operation platform,regulatory authorities and market environment,so as to provide reference and reference for dealing with the bank’s we media information disclosure and cooperation and improving the bank’s risk-taking ability.