Impact Of Media Types And Media Attention On The Quality Of Carbon Information Disclosure Of Listed Companies

As the principal part of market economic activities,listed companies will inevitably face environmental governance issues while promoting economic development.Under the current background of low-carbon economic development,listed companies can communicate their efforts in carbon emission reduction to stakeholders through carbon information disclosure.As an external governance mechanism,media is an important part of information production and dissemination,it plays an important role in corporate governance.With the progress and development of information technology,media types are becoming more and more diversified,the functions of different types of media may be different.Under this background,it is of great theoretical and practical significance to study the impact of media types and media attention on the quality of carbon information disclosure of listed companies.This article chooses Shanghai and Shenzhen A-shares listed companies that have continuously issued social responsibility reports from 2014 to 2018 as research objects,conducts empirical tests with multiple regression model,and draws the following conclusions: Both traditional newspaper media attention and emerging network media attention have significant positive effects on the quality of carbon information disclosure of listed companies;Compared with neutral oriented media attention,market-oriented media attention and policy-oriented media attention have more significant impact on the quality of carbon information disclosure of listed companies;Compared with negative media attention,positive media attention and neutral media attention have more significant impact on the quality of carbon information disclosure of listed companies;There are differences in the influence of media types and media attention on the quality of carbon information disclosure of listed companies under different property rights.Based on the above conclusions,this paper suggests that the government should improve the market competition mechanism,give play to the effectiveness of media governance,improve the construction of legal system,and create an atmosphere for information disclosure;The media should strengthen the management of media content,promote the quality of media coverage,strengthen the coordinated operation of media,and give play to the role of different types of media;Enterprises should interact with the media,convey real information to the society,consciously establish the awareness of emission reduction,and strengthen the management of carbon emissions.