| SkillExchange is jointly created by the student of Zhejiang University,Shanghai Jiao Tong University,Shanghai University of Finance and Economics,Shanghai Institute of Physical Education which is a dating Wechat service account.Today the majority of school-age young people seeking for mate but face the small circle of predicament,"SkillExchange" is an attempt to make a new media platform for dating.Since founded in 2015,"SkillExchange" has launched a total of more than 100 men and women guests information,as well as maintain a good match for lovers.Internet technology spawned a public platform for WeChat,fans groups from the composition of the community,is a typical form of self-organization,individual autonomy and the order of the community to achieve here.Technology and intelligent terminals make real-time interactive communication possible At present,the WeChat service account has nearly ten thousand fans,And in the 2017 revision,"SkillExchange" has 3 sub menus,And has a fixed column "skills exchange" and"seeking off single",update frequency is 2 times per week,every Monday and Thursday respectively.By the contributors to provide text and picture material,after the operation of the team to edit the post processing.SkillExchange has set up a group of fans WeChat,and plans to carry out the Valentine's Day pairing,offline dating activities.SkillExchange try to explore the business model in line with their own positioning,and to explore the business model for the love and marriage class WeChat public account.As a publicly available for nearly 2 years,the WeChat service account SkillExchange in Zhejiang and the surrounding areas have a certain influence,but at the same time,is also facing many problems.Although all kinds of festivals to engage in the activities of friends to win a loyal fans,but SkillExchange is still facing the user base is too small,the lower the amount of reading,forwarding rate is not high.Coupled with the ongoing operation of the team personnel adjustment,SkillExchange want to earn a piece of heaven and earth in the dating class WeChat account also requires a more detailed and specific,strong operational program.The program tries to use user after dating We-chat public,behavior analysis and other similar excellent We-chat public number of operating mode,from pre operation experience,to explore "SkillExchange" We-chat public platform operating mode.The We-chat platform dating activities as a social phenomenon is popular,in addition to technical development is rooted in the network platform,but also from the crowd spread context,the social issue of collusion,audience cultural consumption and identity symbol logic etc..In view of the current We-chat in the field of communication dating culture is gradually known to the public and use dating analysis of the phenomenon of We-chat public platform this paper will also use consumer sociology,communication environment,identity of the carnival crowd and expression in multiple dimensions.In terms of specific operational planning,the program around the new media concept of marriage and dating We-chat public number as the core,and gradually analyze the new media environment,dating and dating We-chat service account of business models.The first step of this design is to make the market analysis of dating and dating of the We-chat service account,using the interview method to analyze the user's habits,and using the content analysis method to analyze the competitive strategy of the same kind of goods.The second step is to carry out the"SkillExchange" operation plan design,trying to explore new media users to adapt to the use of the feasibility of the program.The third step is through the analysis of specific data,the communication effect evaluation of the operation plan.On this basis,draw a targeted marriage dating We-chat service account of the program. |
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