Research On Intellectual Property Strategy Of H Company

This thesis focuses on H Company in the field of domestic integrated circuit design,formulates an intellectual property strategy and the corresponding implementing guarantees from scratch for it.First,based on the literatures research,the thesis summarizes the related theories and reviews the literatures.Second,focusing on H company,the thesis objectively expounds the current situation of H company’s intellectual properties from the creation,the application,the protection and the management of it.Then the thesis analyzes the internal advantages and disadvantages of H company in terms of intellectual property through in-depth interviews.Third,the thesis analyzes the external opportunities of H company from the perspective of intellectual property from policy environment,legal environment and external resources.And it also analyzes the external threats of H company from the perspective of intellectual property by analyzing the domestic situation and infringement risk of the two most important types of H company’s intellectual properties—patents and exclusive rights of integrated circuit layout-designs.Fourth,based on the SWOT analysis,the thesis constructs the mode selection matrix of H company’s intellectual property strategy,positions the mode of H company’s intellectual property strategy as the defense-oriented WO type,and establishes the formulation principles,the overall objectives and the framework of the intellectual property strategy.Finally,the thesis formulates the four sub-strategies of the intellectual property strategy including intellectual property creation strategy,intellectual property utilization strategy,intellectual property protection strategy and management strategy.The thesis puts forward the implementing guarantees of H company’s intellectual property strategy from optimizing organizational structure,improving institutions and processes,and allocating human resource.The research has a significance for upgrading H company’s intellectual property from business level to strategic level and improving its core competitiveness.The research paradigm adopted in this thesis can also be a reference to other domestic enterprises in the field of domestic integrated circuit design.