Research On The Narrative Of Microfilm Advertising By Zhang Dapen

In recent years,a number of micro film directors have emerged in the domestic micro film advertising market.As one of the most influential directors in the domestic micro film advertising market,Zhang Dapeng has won many well-known awards.Compared with the micro film advertising directors of the same period,Zhang Dapeng’s micro film advertising works have a short time span and a large number,and the themes of his works are detailed,so they are of great research value.This paper summarizes Zhang Dapeng’s micro film advertising works and discusses them through four parts.The first part describes the concept of micro film advertising.The concept,characteristics and narrative methods of micro film advertising are defined,and the theories of narratology and film narratology are taken as the theoretical basis of this study.In the second part,Zhang Dapeng and his works are analyzed,and combined with Zhang Dapeng’s micro film advertising samples,Zhang Dapeng’s micro film advertising works are analyzed from the three perspectives of narrative strategy,narrative content and narrative style.Summarize the narrative features and advantages of his works.The third part explores the creative thinking of Zhang Dapeng’s micro film advertising narrative,and explores the effect of Zhang Dapeng’s micro film advertising narrative through data analysis.The fourth part summarizes the full text and puts forward suggestions for the future narrative development of micro film advertisements.