| With the continuous development of society,there are many "post-90s" and "post-00s" groups with personality,good at learning and focusing on innovation in the workplace,and these new generation of knowledge-based employees are good at using their professional knowledge and modern science and technology to solve problems,and gradually rise to become the main force of science and technology enterprises.However,some enterprises have insufficient understanding of the characteristics of the new generation of knowledge-based employees,and still use the traditional human resource management mode based on a single material incentive method in management,and the lack of understanding or measures for non-material incentives leads to the fact that the value pursuit of the new generation of knowledge-based employees cannot be satisfied,the innovation ability is difficult to be stimulated,and the work enthusiasm is also greatly affected,and even the results of leaving the job appear.Therefore,through the effective implementation of non-material incentive strategies,further enhance the enthusiasm and innovation of the new generation of knowledge-based employees,and continuously increase their sense of belonging,so as to create more value for enterprises,has become an urgent problem for many technology-based enterprises to solve.Based on the theory related to non-material incentives at home and abroad,with Z Technology Company as the research object,this thesis investigates and understands the basic situation of the enterprise,sorts out and summarizes the current situation of the new generation of knowledge employees and immaterial incentives of the enterprise,further analyzes the factors related to the non-material incentives of the enterprise through questionnaire surveys,calculates the factor weights by the entropy method,and analyzes the problems and reasons that exist when the intangible incentive method is applied in the new generation of knowledge employees of the enterprise.Finally,from the five aspects of guiding the new generation of knowledge-based employees to improve themselves,using online and offline integration to improve the employee training mechanism,strengthening effective communication with employees,maximizing the effectiveness of employees by enhancing employee participation,and implementing diversified intangible incentives,we put forward strategic suggestions for enterprise non-material incentives.Through the research of this topic,Z Technology Company can help improve the non-material incentive strategy of the new generation of knowledge employees,thereby improving the economic efficiency and core competitiveness of enterprises,and providing a decision-making reference for similar enterprises to carry out employee management. |
