| Daur ethnic group is a minority ethnic group in northern China with a small population.Since the reform and opening up,with the support and help of the party and the state,the fragmented cultural undertakings of the Daur ethnic group have developed rapidly,showing rich and colorful ethnic elements and symbols.Some people still stay in the traditional cognition of the ethnic image of the Daur ethnic group,such as the bravery of resisting foreign invaders and the living conditions of nomads.With the development and popularization of Internet technology in recent years,Daur people are also on the train of new media technology.Some media contents about Daur’s life and ethnic landscape gradually appear on the new media platform.These media contents present a certain Daur’s media image to the public,so that more and more people can learn more about the original ecology of Daur with the help of new media.In this process,the production and life of Daur people are inevitably affected by technology,resulting in new changes.Behind the changes of consciousness and structure,what is the image of"Daur"network media built on the new media platform,what characteristics it has,whether it is in line with the ethnic reality,what communication effect it has,and what impact it has on the audience and the masses of the ethnic group,these are the problems that this paper will explore.This paper adopts content analysis method to select samples of short video tiktok platform,analyzes the short video content of the time in a certain period,and explores the specific way and effect of the Daur media image transmission to the audience.Combined with the questionnaire survey method,this paper explores the relationship between the new media image of its platform and the real and objective Daur ethnic group.Finally,with some fieldwork and interview methods,we investigate the content publishers on the tiktok short video platform,and get relevant first-hand information about the Daur’s new media image.Through collecting and sorting data,we find that:first,the "Daur" media image is diverse in content,but the form of short video is single;secondly,the Daur ethnic image presented by the Internet is positively related to the audience’s understanding of the ethnic image and its attractiveness;third,the ethnic image and audience recognition of the short tiktok video.There is a certain deviation in knowledge,which is also the defect brought by the media technology.Therefore,how to present the ethnic image more realistically is also an urgent problem to be explored. |
